The Importance of a Mobile-Friendly Website

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Perhaps you have visited a website on your mobile device that was not optimized for mobile users. If so, you know how frustrating navigating a non-mobile site can be. Also, Google search prioritizes mobile-friendly sites.

If your website is not optimized for mobile, don’t wait another day to improve the experience of your website users. Skipping this step could make you miss out on business.

The Silver Lining

The good news for non-mobile websites is that you can easily optimize your website by downloading a plug-in via your website builder and enabling it. Once you have enabled your site for mobile-friendly use, make sure to test it on both Android and iOS devices. There are free tools available to evaluate your site and determine how mobile-friendly it is. They can also provide tips to make it better.

Improving Mobile Optimization

If your business’s website is mobile-friendly, ensure it performs at peak levels. Some simple steps you can follow to improve your site for mobile use include: 

  • Check that your site looks and responds appropriately. If your site has large image files, they may take too long to load. Download a file minimizer plug-in that automatically reduces all file sizes on your site via your website builder. The less bulky your website, the better the experience is for your users.
  • Minimize the number of plug-ins on your site. Keep only the essential ones, and remove unnecessary or unused plug-ins.
  • Use HTML5 instead of Flash.
  • Allow browsers to cache all your site’s content (i.e., images, text, HTML, JavaScript, and CSS).

Take Away

By following these fundamentals of mobile-friendly web design, you can improve your sales, search rankings, and user experience. This just scratches the surface, though. For a more thorough analysis of your needs, schedule a consultation with Busy Bee Media today.