As a business owner, staying up-to-date with the latest marketing trends is essential for reaching and engaging with your customers. And one trend that is rapidly gaining popularity is video marketing.
Video has become an increasingly important part of the marketing mix, with more and more businesses turning to video to reach and engage with their customers. In fact, according to a recent survey, 87% of businesses now use video as a marketing tool.
But what are the benefits of video marketing, and how can businesses use it to reach and engage with their customers? Here are some key benefits to consider.
Increased engagement and conversions
Video is a highly engaging medium, and when used effectively, it can help increase conversions and drive sales. According to a study by Wyzowl, 85% of businesses reported an increase in sales after using video marketing. This could be because video allows businesses to showcase their products and services in a more visually appealing and interactive way, making it easier for customers to understand and feel connected to the brand.
In addition to increasing conversions, video can help improve a business’s search engine optimization (SEO). When businesses include video on their website or social media channels, they are more likely to rank higher in search engine results, as video is a key ranking factor for Google. This can help businesses reach a wider audience and increase their online visibility.
Greater social media reach
Social media platforms like Facebook, Instagram, and TikTok have made it easy for businesses to share and promote their videos. As a result, video content tends to get more engagement on social media. In fact, according to a study by Hootsuite, video content is 6 times more likely to be shared on social media than other types of content. This can help businesses reach a wider audience and increase their brand awareness.
Improved email marketing
Video can also be a powerful tool for email marketing, allowing businesses to showcase their products and services more interactively and engagingly. According to a study by Campaign Monitor, emails with video have an open rate that is 2-3 times higher than those without video. Video can also help increase the click-through rate of emails, as people are more likely to click on a video than read a long block of text.
Increased website traffic
Incorporating video on a business’s website can also help increase traffic and engagement. According to a study by Vidyard, video on a website can increase the time a person spends on the site by an average of 2 minutes. This can help businesses improve their SEO, as Google considers the time a person spends on a website as a ranking factor.
In conclusion, video marketing has become an increasingly important part of the marketing mix, with businesses using it to reach and engage with customers across a variety of platforms. By incorporating video into their marketing strategy, businesses can increase engagement and conversions, improve their SEO, reach a wider audience on social media, improve their email marketing, and increase website traffic. With the benefits of video marketing becoming increasingly clear, it’s a trend that businesses of all sizes should consider incorporating into their marketing strategy.