Technical SEO

Technical Search Engine Optimization

The technical portion of SEO is a highly underrepresented yet critical component of a Search Engine Optimization strategy. When people think about SEO, they often think about optimizing website content for keywords related to their business. However, technical SEO is just as crucial in achieving high rankings in search engine results pages (SERPs). Technical SEO means ensuring your website can be easily found and understood by Google and other search engines. It works by optimizing a website’s architecture and code to improve its crawlability and indexation by search engines.

With only a front-facing view of what users see when they visit a website, it may be difficult to understand why the technical angle of SEO is so important. After all, if the content on a website is keyword-optimized and relevant to what users are searching for, the website should be able to rank well in SERPs. However, a number of factors go into how search engines rank websites, and many are related to the website’s technical architecture.

What Negatively Impacts a Website’s Search Engine Ranking?

Some common issues that can negatively impact a website’s ranking are:

  • ✔ Slow loading speed
  • ✔ Duplicate content
  • ✔ Broken links
  • ✔ Bad redirects
  • ✔ Non-responsive design
  • ✔ Missing or incorrect Meta tags

Fortunately, these issues can all be fixed with the help of a good audit. By identifying and fixing these core issues, you can improve your website’s ranking in SERPs by far. You will also see an improvement in website traffic and engagement.

What Elements are Included in Technical SEO?

There are several different digital elements that can be included. Here are some of the most important:

  • Crawling and indexation. Crawling is the process that search engines use to discover new and updated content on the web. For a page to be indexed and appear in SERPs, it must first be crawled by a search engine. There are several factors that can impact a website’s crawlability, including broken links, robots.txt files, and sitemaps.

  • Site speed. Site speed is the amount of time it takes for a page to load. Not only is site speed important for user experience, but it’s also a ranking factor for search engines. In order to improve site speed, you can optimize images, minify code, and use a content delivery network (CDN).

  • Mobile friendliness. Mobile friendliness is another ranking factor for search engines. With the majority of web traffic coming from mobile devices, it’s important that websites are optimized for mobile. Some things you can do to make your website more mobile-friendly include using a responsive design, optimizing images, and using a mobile-friendly embed code.

  • Security. Security is an important factor for both users and search engines. Google prefers websites that are HTTPS, and it may give a ranking boost to sites that are secure. In order to add HTTPS to your website, you need to purchase an SSL certificate and install it on your server.

  • Structured data. Structured data is a type of code that helps search engines understand the content on a page. Using structured data can help your website appear in rich snippets, which are results that include additional information such as reviews and ratings.

How Busy Bee Media Ensures Successful SEO Strategy

At Busy Bee Media, we understand the importance of the technical aspect of SEO, and we always put it into practice when working on our clients’ websites. We start by conducting a comprehensive website audit to identify any issues that may be negatively impacting your website’s ranking. Once we’ve identified the issues, we create a plan to fix them. We also continuously monitor our clients’ websites to ensure that they remain in good standing with search engines.

Some of the largest culprits of a website’s rankings are related to technical aspects. This is why we are expertly trained in the field and can help your website receive the ranking it deserves. SEO is a time-consuming process, but it is worth the effort to ensure that your website is visible to those who are searching for it and to improve your chances of conversion. If you’d like help with technical SEO for your website, contact us today. Our team is always standing by, ready to help you take your website to the next level.
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