Social media has high traffic, so using this resource for marketing makes sense. Before you commit a budget to social media marketing, though, you may have questions about the strategy. Busy Bee Media answers some of those questions in the FAQ below.
What Is Social Media Marketing?
Social media marketing (SSM) is the process of using social media platforms such as Facebook or Twitter to interact with customers as a marketing tool. The intent is to increase sales, build a brand, and improve website traffic.
Is SSM Effective for My Type of Business?
If your customers are likely to use social media, then social media marketing can be successful. Finding a social media marketing company with experience in your industry can increase the chance of getting a positive return on your investment.
How Do I Get Started With SSM?
Identify the audience of your product or service and which ones are likely to be on social media. Then tailor your content to this group of customers and their interests. You intend to appeal to the people who will interact with your content and increase the likelihood of interaction.
How Frequently Should I Post?
For most social media platforms, the best practice is to post twice a week. Utilizing 24-hour Stories on Snapchat, Instagram, and Facebook allows you to post more frequently without becoming excessive.
What Should My Budget Be for SSM?
The short answer to this question is it varies. Professional social media marketing can cost anywhere between $1,000/month to $20,000/month, with pricing depending on factors like the experience level of the agency you hire, the size of your business, and which services you would like.
You can start with a smaller budget and see how much return you get with your business, then re-evaluate with those results.
Get in Touch With Busy Bee Media
Though we’ve provided answers to a few common questions, it may have only resulted in more questions for you. Reach out to Busy Bee Media so we can discuss how social media marketing can help your business and create a plan.