Seattle Technical SEO

The most powerful tool in a business’s digital marketing campaign is search engine optimization (SEO). However, there are several pieces to the SEO puzzle, and technical SEO is one of them. There are three parts of SEO that must all be implemented for a successful digital campaign. If even one of these aspects is failing in your plan, your entire SEO effort could be significantly diminished. 

Technical SEO is the most frequently overlooked aspect of search engine optimization because it is significantly less visible than the other aspects. It involves the inner workings and setup of your website. The framework of your website, including website speed, internal links, and good user interfaces, affects how the content is sorted. Technical SEO makes the site usable and allows website crawlers to sort and understand the content. 

Search engines rely on their site crawlers to determine whether a website is a good answer to a specific search query. While technical SEO is less obvious than link building, keywords, and off-site support, it will still have a significant impact on how trustworthy search engines consider your site and, ultimately, how highly they rank your website in the search engine results page (SERPs). 

Methods to Improve your Seattle Technical SEO

Though it is important for your complete business plan, technical SEO is not easy to understand and apply. Nevertheless, there are a few methods that a business can implement to improve its technical SEO and boost potential client interaction with your website. The following examples of technical SEO improvement may help you understand exactly how technical SEO works within your digital marketing campaign.

• Optimize for Mobile and Desktop 

Failing to optimize your website for both mobile users and desktop users means losing out on a population of potential clients. Simply working on each platform is not enough—your brand must be easily recognizable while maintaining full functionality on both. Search engines will consider how accessible the website is over multiple platforms when ranking it among others on the SERPs. Some search engines will even prioritize websites with mobile-friendly compatibility. 

• Develop a Secure Website

Adding a secure sockets layer (SSL) to your website is a good way to create a safe website for your customers. An SSL provides security by encrypting your website link. Both search engines and users will consider the security of your site—search engines will rate unsecured websites lower on SERPs and fewer users will trust your site enough to visit it. 

• Consider Website Content Quality

Websites that host hard-to-understand, duplicate, or outdated content are more likely to confuse visitors and make the website less user-friendly. This poor-quality content can negatively affect how search engines scan your content and result in your website ranking lower on SERPs. 

• Increase Site Speed

Implementing routes to optimize your webpage speed will decrease your page load time and increase the likelihood that users will continue to interact with your website. Search engines consider efficiency, speed, and user experience in their ranking strategies, so a faster site will be ranked higher than a slower one. This results in more users going to your website and staying longer. 

• Add an XML Sitemap

Creating a sitemap for your website allows for more simple navigation and exploration of the site, as well as documenting the changes made over time. Though sitemaps do not include all the pages on a website, they include the most important and useful ones, such as an “About” or “General Overview” page. XML sitemaps allow for better navigation for users and outline the layout of your site for search engine crawlers and algorithms. 

• Consider accelerated mobile pages (AMPs)

This type of coding improves the experience for users on your mobile website. It eliminates the noise that clutter creates on your site and makes it easier for users to access your site from their phones. The reduced clutter makes the website load faster and look better, causing it to be more appealing to search engines, so they rank the site higher.

Your Seattle SEO Strategy

The behind-the-scenes aspects of technical SEO make it the most difficult portion of your overall SEO strategy to implement. The experts at Busy Bee Media have a wealth of experience creating and implementing technical SEO strategies. Contacting Busy Bee Media is a step toward optimizing your online platforms and getting to the work of running your business.