Seattle Pay-Per-Click Marketing

Investing time and money into search engine optimization can have a monumental impact on the traffic received from search engine results pages (SERPs). While SEO is an important part of boosting online traffic and must be foundational in a successful marketing plan, it is vital to remember that it is only one part of a complete digital marketing strategy. 

Another major tool for your digital marketing plan is pay-per-click (PPC) advertising. You can purchase a spot near the top or at the top of a SERP by using this effective marketing method. Though it is separate from SEO methods, setting aside a portion of your marketing budget for PPC advertising will still increase your overall SEO efforts for your business. Your Seattle market will increase with your improved brand visibility in the area.

What Is Pay-Per-Click Advertising?

PPC marketing is a type of advertising that is specific to search engine clicks. Certain search engines will collect bids for different ad spots across the internet. The highest bidder for a particular ad spot will win that ad location—your website will be placed in that location for the duration of the accepted bid. A possible ad location is at the top of a results page. These businesses did not rank highly on the results page because they optimized their SEO but instead because they paid the search engine to be placed there. 

Pay-per-click advertising typically has a high return value for the cost because of the way payment works with these ads. The bid that is placed is not simply to be in the location—the bid that you supply to the search engine is an amount that you agree to pay for each click on the ad. For example, a plumbing business owner bids two dollars on the term “Seattle plumber” and wins the bid. Whenever someone searches for this particular phrase, that business will appear as an ad in a top result position. If a person clicks on that link to visit the website, the business owner owes the search engine two dollars. If the person skips the link and does not click on it, the business owner does not owe the search engine anything. 

This type of advertising can also be used in images and visual ads on other websites. These ads can include information that intrigues potential customers and entices them to visit your website. This type of PPC has the highest return when you advertise on sites with content relevant to your industry. 

Though PPC advertising is not a part of an SEO plan, it can help boost your ranking with search engines. Any increased traffic will be noted and make your website more desirable for the algorithms used to rank results on SERPs. It is an especially good tactic for businesses that are just starting out or have hit a slump in finding new customers.

The PPC Bidding Process

The bidding process for PPC advertising can be intimidating because the bid amount is not the only factor considered. The search engines will evaluate the relevance and media of your ad, as well as the platform that will host the ad when selecting a winner for the bid. Even if your bid is the highest dollar amount, it will not be chosen if the ad is a bad fit for the location. Any ad that wins this tough selection process has a high opportunity for success.  

Seattle Pay-Per-Click Marketing Benefits

Using PPC marketing in your digital marketing plan is a useful way to target your desired audience in a cost-effective, fast way. You can tailor your ads to the groups of people most likely to need your services or products to increase your website traffic and overall sales. Even if users do not use the link on the ad, you will gain visibility and exposure for your brand. This increased visibility is a major advantage of PPC marketing and can boost your digital marketing strategy to the next level. 

Start Your PPC Marketing Campaign Today

Develop an effective Seattle pay-per-click marketing campaign with help from Busy Bee Media. We are experts in PPC marketing and can help open the world of PPC to you and your company. Contact us today to learn more.