Frequently Asked Questions
Q: What Is Search Engine Optimization, and How Does It Support Marketing?
A: Search engine optimization, or SEO, is a method that helps to show search engines like Google and Yahoo that your site has information that is relevant to user searches and is the best choice to fit their needs. By implementing SEO, you help your website to appear at the top of search engine results pages (SERPs). Since users don’t often scroll past the first few results on a SERP, appearing at the top is crucial if you want to take advantage of searches related to your industry. The more traffic you get on your website, the better your marketing efforts will perform in the future.
Q: How Much Do Marketing Services Cost in Seattle?
A: When you work with Busy Bee Media, you get a personalized marketing plan based on your goals and needs. We work with small and medium-sized businesses to develop marketing strategies that are effective and reliable. The cost will depend upon what kind of service you are looking for, how much ongoing support you need, and the level of involvement required to achieve your goals. Our plans are customized to your needs, and we can take your budget into account.
Q: What Is Pay-Per-Click, and How Does It Work?
A: Pay-per-click (PPC) is a type of advertising in which you bid on a coveted ad spot online. If you win the bid, your ad is placed in that spot. Every time someone clicks on your ad, you pay the amount that you bid. If no one clicks on your ad in the coveted spot, you do not pay.
PPC helps you gain exposure and get the word out there about your company. It can also help to jumpstart advertising campaigns and sales that need a boost. Though SEO works best in the long run, PPC gives your campaign a push whenever necessary. The two strategies should be used in tandem.
Q: Do You Manage Social Media Profiles or Create Them?
A: Both. If you are a new business, or if your existing business doesn’t have a social media presence, we can create social media profiles for you on certain platforms and help to manage them to be most effective. If you already have social media profiles but lack the time or expertise to manage them yourself, we can do that for you to ensure that they are working to your advantage.
Q: Why Is Digital Marketing Important?
A: Digital marketing is key for your business because it has become the most effective method of advertisement. Unlike many forms of traditional advertising, you can tailor your digital marketing campaign to a specific target audience. This allows you to direct your money toward the people who are most likely to buy your products or schedule your services.
Similarly, traditional advertising methods such as magazines and newspapers miss many people. On the other hand, most people use the internet and social media daily, giving you an increased likelihood of catching someone’s attention.
Q: Is Advertising Different from Social Media Marketing?
A: Yes. Advertising is broader and involves getting the word about a product or service. Social media marketing happens only online and involves all your posts and shares on social media platforms.
It would be best if you had social media marketing and advertising to compete in Seattle markets. Social media allows you to connect with your community online, offers free forms of advertising, and can build a following for your company. When you utilize both social media marketing and advertising, you cover all your bases and create a more reliable plan for your company.
Q: Does Busy Bee Offer Reporting or Tracking?
A: Yes. Our professionals have access to reporting software that tells us the necessary information about your digital marketing campaign. By tracking your campaign’s success, we can assess what is working and what is not. Our reporting also includes competitive analysis, which compares your stats with your competitors. All of this is valuable information to use when moving forward with your advertising goals.
We also look at reports directly from search engines to glean your rankings. These reports reflect the efficacy of SEO efforts, which can then be adjusted as needed to achieve the best result.
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