Reputation & Review Management
When marketing a business, one of the most important aspects to consider is your company’s reputation. In today’s digital age, it’s easier for customers to find out what others think about your business – and make their decision accordingly. If you aren’t regularly monitoring what’s being said online about your business, this can tremendously impact your bottom line without you even knowing.
That’s why reputation management has become such an essential service for businesses of all sizes. By proactively managing your company’s online reputation, you can ensure potential customers see the positive reviews and ratings that will encourage them to do business with you.
What Are Reputation Management Services?
At Busy Bee Media, we offer comprehensive reputation management services designed to help you take control of your online presence. We’ll work with you to create and implement a strategic plan that includes everything from social media monitoring to review management.
Some features of our reputation management services include:
- Social media monitoring. This is the first step in managing your company’s reputation. We’ll keep an eye on all the major social media platforms for mentions of your business and quickly respond to any negative reviews or comments. We achieve this by setting up Google Alerts and other similar tools based on keywords related to your business, including your product or service names and your company’s name. When we see a negative mention, we’ll take action to mitigate the damage and protect your reputation. This could include reaching out to the customer directly to resolve the issue or posting a positive review or comment of our own.
- Review site management. In addition to monitoring social media, we’ll also keep an eye on review sites like Google, Yelp, and other review-based platforms. We’ll encourage customers to leave positive reviews and work quickly to resolve any negative reviews that are posted. For example, we might reach out to the customer to get more information about their experience or post a response on the review site itself.
- Strategic content marketing. Quality content is an ideal way to improve your company’s online reputation. We can create and distribute high-quality content that showcases your business in a positive light. This could include blog posts, infographics, eBooks, white papers, and more. For example, if you’re a hotel, we might create a blog post about the top 10 things to do in your city. If you’re a restaurant, we might create an infographic about the top 10 foods to eat in your city.
- Proactive reputation management. We also offer proactive services designed to help you avoid negative reviews and comments in the first place. This includes everything from developing policies and procedures to training your employees on how to deal with customers. We can also help you create an online survey that you can use to get feedback from customers after they’ve made a purchase. Another option is a hyper-focused marketing campaign that targets potential customers with other positive reviews and comments about your business.
- Customer service. Good customer service can be a great way to manage your company’s reputation. Part of this experience can be embedded in your website’s design, such as easy-to-use navigation, engaging content, clear calls-to-action, or a chat feature for website visitors. We can design an optimal customer experience on your website so that people can engage with the level of customer service they need and want, without any friction.
- Crisis management. If your company ever finds itself in the middle of a public relations crisis, we can manage the situation and protect your reputation. We’ll work with you to develop a crisis management plan that includes everything from damage control to media relations. We can also help you develop key messages you can use to respond to the crisis. For example, if there’s a recall of one of your products, we’ll help you develop a message to send to your customers and ensure your reputation remains intact.
Contact Us for Reputation Management Services TodayNo matter what features you choose, our reputation management services are designed to help you take control of your online presence and protect your business. Get in touch with us at Busy Bee Media to learn more about our services and how we can help. We’d be happy to create a custom plan that fits your specific needs and goals.
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