Portland Social Media Marketing

Social media is not just a great place to stay in touch with friends and post your latest vacation photos. It is also a powerful marketing tool for businesses of all types and sizes. Each platform —Instagram, LinkedIn, Facebook, TikTok — has its own unique strengths and benefits, so it is crucial to understand where your desired target audience is using the internet so that you know which platforms to invest your time and marketing budget in.

If your business or organization is not already active on social media, partnering with Busy Bee Media for a comprehensive Portland social media marketing strategy is a great way to jump into the world of promotional posting and social media ads. By leaning on Busy Bee Media’s vast experience and track record of success, you can create a professional and vibrant social media presence for your brand, even if you know nothing about social media. Once we have helped you with establishing your accounts, telling your story through great posts, and building a community around your brand, you may wish to take the reins on certain social media tasks going forward or continue partnering with Busy Bee Media for expert social media marketing solutions.

Here are some of our expert tips for Portland social media marketing.

Have a Plan

Don’t just make an account on whichever social media site and start posting haphazardly. Plan out your target audience and the sort of content you want to post. There are social media management apps that allow you to fill a deck with pre-written posts and schedule them over time, reducing the day-to-day efforts of maintaining a compelling social media presence.

Create Great Content

Simply posting links to your products isn’t enough. If you want people online to take notice of your brand, you need to have compelling content that people want to interact with. Make sure what you’re saying is worth sharing and talking about. If your company’s social media feed is nothing but product links, that’s not effective social media marketing.

Respond to Comments

Responding to customers and potential customers who comment on your posts is a great way to add a personal, humanizing touch to your brand. Commenting can also be used to establish your authority in your field. Your comments and replies don’t need to be long. Even thanking a customer for a positive comment can make them feel seen and ensure they’ll return to your business when they next need your services. 

Have a Personality

One of the unique things about social media is how it allows your organization to develop a personality as a core element of brand identity. Use your natural voice and interact with followers in a friendly, casual way without crossing the line into unprofessional. A brand having a real, living personality is one of the touches that can turn social media scrollers into life-long brand advocates.

Use Paid Advertising Intelligently

Most social media apps today have paid advertising programs you can use to boost your posts or run ads targeted to specific types of users. These ads can be cost effective. Most platforms give you a great deal of control over what demographics you target, narrowing down the people who will see your ad by very specific interests and usage categories. This can be an effective short-term boost for new companies that are trying to build a brand online but start with no real social media following. Paid ads can get your products in front of people’s eyes while you wait for your long-term social media strategy to come to fruition.

Quality Over Quantity

Some business owners make the mistake of opening up their first social media content and posting too much. Rather than posting every single product or special throughout the day, plan your posts and craft them well. A big part of quality is also remembering your chosen target audience. Doing so will ensure that the followers you gain along your journey will become customers and brand loyalists.

Make Yourself Easy to Find

Include links to all of your social media accounts on your website and in your e-mail signature. Additionally, put your social media account handles on your business cards, print advertisements, and signage at any brick-and-mortar locations.

Busy Bee Media: World-Class Digital Marketing Services for Portland Businesses

When you’re ready to take your Portland social media marketing game up a notch, you can trust Busy Bee Media to do the job right. We are a full-service digital marketing agency with cutting-edge knowledge and a track record of highly satisfied clients. Contact us today to learn how we can assist with your social media campaigns and other marketing needs.