Portland Roofer Marketing

As a roofer in Portland, you must ensure potential customers know about your services. Word of mouth is a good tool, but it can’t grow your business very fast. Unlike other industries, roofing is usually a one-time purchase for most homes or businesses. Marketing your roofing business is essential for generating leads and attracting new customers. The most successful roofing companies have a strong online presence and utilize digital marketing tactics to reach potential customers.

At Busy Bee Media, we specialize in Portland roofer marketing. We understand that roofers need to get their name out there, and we can ensure it gets in front of the right audience – whether you work on residential homes, commercial structures, new builds, or a little of everything. We can help with web design, search engine optimization (SEO), and social media management. We’ll create a comprehensive digital marketing plan tailored to your business goals. With our help, you can reach more potential customers, build an online presence, and gain an edge over your competitors. Let us show you how our services can help you grow your business.

Portland Roofer Marketing Strategies to Consider

A digital strategy that values a multi-channel approach is essential for a successful roofer marketing campaign. Here are some of the tactics that should be part of your strategy:

Content marketing – Content helps build trust and credibility, so creating helpful and informative content should be a priority. You can share content on your website, blog, social media accounts, etc. Each piece of long-form content should have roofer-specific keywords to improve your SEO. These pieces can also be broken down into shorter pieces that can extend your reach.

The best content:

• Answers questions or solves problems for customers

• Is engaging and well written

• Includes visuals like videos, infographics, or pictures

• Positions your business as an industry leader

Social media – Having an active presence is important for building relationships with potential customers. It’s also a way to showcase your work and your services. Interacting with customers on social media also helps build trust and loyalty. Prioritize working on your online presence by asking customers for reviews and posting pictures of your work.

Compelling social media posts:

• Tell stories

• Share facts, figures, and stats

• Ask questions to start conversations

• Promote special offers and discounts

• Post behind-the-scenes content

• Use visuals like videos, GIFs, and pictures

Paid advertising – Pay-per-click (PPC) ads are an effective way to reach people actively searching for roofing services in Portland. With PPC, you can target specific demographics and tailor your ads to the people most likely to become customers.

Effective PPC campaigns:

• Use specific keywords for targeting

• Create compelling ad copy and visuals

• Follow best practices like split-testing and optimizing your ads

• Track results to see what’s working and what isn’t

Video marketing – Video is becoming increasingly popular, and it’s a great way to show off your roofing skills. You can create videos demonstrating your services or showing off your work. Videos can be posted on YouTube or shared on social media platforms.

Engaging videos:

• Tell stories

• Use visuals like photos, animations, and graphics

• Include customer testimonials

• Explain the benefits of using your services

• Incorporate humor for a more lighthearted approach

Email marketing – Email is still one of the most powerful digital marketing tools. You can use email to send out newsletters, promotions, and other content that will keep customers informed and engaged. Manage your dedicated email lists to target specific audiences and measure the success of your campaigns.

Eye-catching emails:

• Use a personalized subject line

• Include visuals and videos

• Offer discounts, specials, and freebies

• Keep the copy concise and to the point

• Include a call-to-action

No matter what type of roofer marketing strategy you use, monitoring your results and making adjustments as needed is important. This can help you maximize your ROI and ensure that your marketing efforts are effective.

Portland Roofer Marketing and Busy Bee Media 

At Busy Bee Media, we have the expertise and know-how to create a marketing strategy to help you reach your growth goals. We’ll work with you to develop a comprehensive plan that maximizes your budget and gets the results you’re looking for. Reach out to us today to learn more about our services. We look forward to helping you grow your business.