Portland Doctor Office Marketing
While most healthcare professionals would sooner focus on the serious work of treating their patients, doctor’s offices are no exception in their need for marketing — as well as branding, advertising, search engine optimization (SEO), and online engagement.
Busy Bee Media’s Top Portland Doctor Office Marketing Strategies
Some of the most common and most cost-effective strategies we will consider when developing your fully customized Portland doctor office marketing plan include:
Comprehensive website design. Every business should have a website that offers content that is timely, informative, and actionable. Additionally, your website must be visually appealing, optimized to load fast, functional on all devices your patients might use, and always project a professional yet welcoming tone befitting a medical practice. Some options for great website content for medical websites include health tips, staff information and photos, patient testimonials, press releases about community engagement projects, and information pertinent to your medical specialties.
Search engine optimization (SEO). Simply having a well-designed website is not enough. Your website, and the content it hosts, must also be effectively optimized for indexing by Google and other search engines. Therefore, search engine optimization is a fundamental piece of any digital marketing strategy. Busy Bee Media can help you implement SEO techniques like keyword research and building a catalog of quality backlinks, which will improve your practice’s position when appearing on search engine results pages (SERPs). This means more eyes on your page, more new appointments booked, and more growth for your doctor’s office.
Pay-per-click (PPC) advertising campaigns. PPC is another cost-effective strategy to get more views for a doctor's office website, especially in the early stages of deploying a marketing strategy, while you wait for SEO improvements to have a long-term, organic effect. With PPC, you can bid on keywords related to your medical practice, location, and specialties, then display your link on SERPs when an internet user searches for whatever term you’ve bid on (for example, “Portland cardiologist”). When implemented smartly, PPC presents a cost-effective way to funnel traffic to your website and generate new business. While having a sustainable, high-quality website that naturally shows up at the top of SERPs is the long-term goal, PPC can be a great stopgap measure or short-term boost when used in conjunction with other tactics.
Social media. Social media can sometimes seem like a distraction or a frivolous indulgence to busy professionals. The reality of the modern healthcare marketplace, however, is that platforms like Instagram, Facebook, and TikTok are powerful tools that healthcare operations can leverage to reach their target audiences. If you fail to grasp this tool, you risk being left behind by the competition. By marketing on social media, doctor’s offices will connect with more new patients, share their valuable content to funnel traffic to their main website, increase brand awareness, and foster relationships within the Portland community. Many social media platforms can also be put to good use showcasing reviews and testimonials from your many satisfied patients.
Intelligent Google use. Another powerful online tool that doctor’s offices can use is a Google My Business listing. This is a free service that allows you to enter and optimize the information people see when they Google your doctor’s office. You can add photos and respond to reviews through Google’s platform. Even more importantly, you can use this listing to ensure contact information and hours of operation are accurate and up to date to make sure new patients are not reaching a frustrating dead end when they try to reach out for an appointment.
Content based marketing. An excellent way for doctor's offices to build trust and attract patients is by using content-based marketing. By posting useful, authoritative, and search engine optimized content relevant to the medical topics you specialize in, your practice can attract more leads and convert them into patients. Busy Bee Media has a proven track record of delivering relevant and engaging SEO content for clinicians and service providers of all types.
Contact Busy Bee Media for Portland Doctor Office Marketing
If you need assistance marketing your doctor's office or specialty medical practice in the Portland area, then Busy Bee Media is available to help. Our team of experienced marketing professionals, designers, and internet technology specialists can handle everything from website development and content creation to ad campaigns. Contact Busy Bee Media today to get started.
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