Portland Dentist Marketing

Dentists, like any other service-oriented professionals, have an ongoing need to market themselves when competing for clients in a busy market like Portland. While you might be more inclined to focus on your patients’ smiles, the perpetual need for marketing services is a reality of doing business in a high-traffic city and a highly online world. Dentist marketing requires an intimate understanding of the profession and the special challenges inherent to marketing oral health services.

Busy Bee Media Is Your Partner for Portland Dentist Marketing

One way Portland dentists can market their businesses is by appealing to a potential patient’s greater sense of health and wellness. Many people are looking for ways to improve overall health outcomes, and focusing on top-notch oral health can be a great way to achieve this. By marketing dental services as one aspect of a more holistic approach to overall health and wellness, Portland dentists can reach a wider pool of potential new customers. 

For many busy dentists, this will involve a partnership with a qualified digital marketing services provider. For Portland dentists who want to keep their schedules full and build their reputation through world-class Portland dentist marketing, Busy Bee Media is the obvious choice for a trusted partner for marketing, branding, search engine optimization (SEO), and content creation. Every Busy Bee Media digital marketing package is customized to each client’s needs.

Some highly effective marketing strategies that can be used for Portland dentist marketing include:

• Search engine optimization (SEO). Search engine optimization is a multifaceted process that modifies a website to perform better during Google searches, resulting in more web traffic, and, in turn, more new patients. Typical SEO strategies for Portland dentists may include an oral health blog, optimized titles and headers on existing content, keyword research, and even adjustments to the website’s back end to ensure fast load times and high usability across all devices.

• Social media. For results-focused business owners, platforms like Instagram, TikTok, and Facebook can sometimes seem like a drain on time and productivity, but when you’re running a dental office, social media offers powerful tools for reaching new patients in Portland. Highly engaging social media content and well-placed social media ads allow dentists to reach a larger audience than through a website alone. The interactive nature of social media also offers a great way to build trust within the Portland community.

• Content creation. Many businesses choose to host high-quality informative content on their websites to increase keyword density, encourage engagement, and build a reputable brand. Dentists have a natural niche to fill when it comes to this tactic, as many people search for oral healthcare information every day.

• Email marketing. Email marketing campaigns are sometimes overlooked, but they are still very effective when distributed among a certain subset of potential patients. By crafting great e-mail content and efficiently targeting those Portland residents who are both in need of dental services and inclined to interact with a marketing email, we can develop a cost-effective e-mail marketing campaign to help you reach and retain patients.

• Reputation management. Many patients will use the internet to research a new dentist online before ever scheduling an appointment. This makes it crucial for you to maintain a positive online reputation. Some ways to proactively manage your online image include dealing with negative reviews and creating highly actionable content that builds trust.

• Pay-per-click (PPC) and other advertising. PPC is a type of advertising that lets you bid for keywords and pay a fee every time someone clicks on your ad. This is a great way to get your dental practice at the top of search results immediately while you wait for long-term SEO strategies to take hold and boost your rankings organically.

These are only some of the great marketing strategies Portland dentists can leverage to find new patients and meet their goals for growth. There is no one-size-fits-all digital marketing solution. The highly responsive, highly accessible team at Busy Bee Media will craft a custom marketing strategy expertly tailored to your individual dental practice, highlighting your skills, your strengths, and your story.

Contact Busy Bee Media Today

When you're prepared to take your Portland dental practice to the top of Google rankings with a world-class marketing strategy, contact Busy Bee Media. We are a full-service marketing agency with many satisfied clients in the dental industry and other service-oriented fields.