Pay Per Click (Google Ads) Campaign Setup for Plumbing Companies
Research & Goal Setting:
- Keyword Research: Use tools like Google’s Keyword Planner to identify keywords related to plumbing services in your target area.
- Competitive Analysis: Look at what competitors are doing. Identify gaps in their campaigns to leverage.
- Set Clear Goals: Whether it’s getting more calls, website visits, or form submissions, have a clear objective in mind.
Setting up Your Google Ads Account:
- Billing Information: Ensure your billing details are correctly set up.
- Select Time Zone & Currency: This should align with your business location.
Create a New Campaign:
- Choose the Campaign Type: For a plumbing company, “Search” would be most appropriate.
- Set the Campaign Goal: Based on your goals (e.g., ‘Get more calls’).
- Location Targeting: Set the geographic area where your ads appear.
- Budget & Bidding: Define a daily budget and choose a bidding strategy (e.g., maximize clicks or conversions).
- Ad Extensions: Utilize site links, callouts, and structured snippet extensions to showcase special offers, emergency services, or specific areas of expertise.
Create Ad Groups:
- Segment your services (e.g., leak repairs, pipe installations, emergency services) into different ad groups.
- Use relevant keywords for each ad group. For example, “emergency plumber near me” for the emergency services ad group.
Design Your Ads:
- Headlines: Craft catchy headlines. Keep them relevant to the user’s query.
- Description: Highlight unique selling points (24/7 service, certified technicians).
- Display Path: Use this to include additional keywords, like /emergency-plumbing.
- Final URL: Ensure you send users to a relevant landing page (e.g., the specific service page).
Set up conversion tracking in Google Ads. This helps track valuable actions like calls from ads or form submissions on your website.
Launch Pay Pay Per Click Campaign & Monitor:
- Once everything is set up, launch your campaign.
- Monitor performance regularly. Check metrics like Click Through Rate (CTR), Cost Per Click (CPC), and conversions.
- Keyword Optimization: Regularly add negative keywords to exclude irrelevant traffic. Adjust bids on top-performing keywords.
- Ad Copy Testing: Test different headlines and descriptions. See which ones perform better and iterate accordingly.
- Landing Page Optimization: Ensure your landing pages are fast-loading, mobile-friendly, and relevant to the ad copy.
- Adjust Budget: Allocate more budget to high-performing campaigns or ad groups.
- Ad Schedule: If certain days or times perform better, consider adjusting your ad schedule.
Explore Additional Features:
- a. Remarketing: Target users who’ve interacted with your site but didn’t convert.
- b. Google Ads Smart Campaigns: This can simplify the process, especially for smaller businesses or those new to PPC.
Regular Review & Iteration:
Digital marketing landscapes change frequently. Regularly review your campaigns, see what’s working and what’s not, and iterate accordingly.
Remember, running a successful Google Ads campaign is not just about setting it up but consistently monitoring and optimizing to achieve better results. Good luck with your plumbing company’s campaign!