You likely know that search engine optimization is essential for successful digital marketing. Technical SEO tends to be its most underappreciated aspect, mainly because it’s not as apparent. There are three crucial parts for successful SEO, and without them, the functionality of your SEO strategy won’t live up to its potential.
Technical SEO involves your website’s setup and inner workings that allow it to sort its content. It includes internal links, website speed, and good user interfaces. It also makes the site usable and lets website crawlers sort and understand its content. This way, search engines determine if your website is a good answer to a certain search query. Technical SEO greatly affects whether your website qualifies as trustworthy. This is what will give it a top ranking on a search engine results page (SERP).
Ways You Can Improve Your Phoenix Technical SEO
Though understanding it can be challenging, there are several things you can do to outperform your Phoenix technical SEO and boost traffic to your website. These examples will also help you understand its functions in your digital media marketing strategies.
Mobile Optimization and Responsive Websites
Most people make web searches on smartphones, so your website should adapt to desktop and mobile formats. Each format should preserve your brand’s style while ensuring a user-friendly experience. But accessibility for mobile formats isn’t only to keep visitors to your site happy; search engines check the accessibility of a website across these formats and make that part of their SERP ranking criteria.
Create a Secure Website
An excellent way to do this is to add a secure sockets layer (SSL) to your website, which encrypts your website link and provides security. The security of your site matters to users and search engines. Unsafe websites rank lower on SERPs and are unappealing to visitors because of the risk they represent. An SSL will show that your website is safe and that the information anyone enters on the site, like payment information, is encrypted and secure. Otherwise, when a user clicks on your link from the SERP, they might get a warning that your website is not secure. Most users would rather avoid any associated risks, so they will leave your page and possibly find a competitor’s website.
Consider Content Quality
When your website hosts outdated, hard-to-understand, or duplicate content, users are more likely to be confused. Duplicate content will also trip up search engines as they read your site. In addition, when you have original and exceptionally valuable content, your website users will get a positive impression of your brand. This will inspire them to trust you as an authority. Erase duplicate content and ensure you host unique and current information to rank higher on SERPs and gain more traffic.
Create An XML Sitemap
A sitemap will allow easier exploration and navigation of your site and show the changes you may make over time. Though sitemaps don’t include every page on your website, they have the most important and useful ones, such as overview or “about us” pages. They will facilitate user navigation and outline the layout and changes to your site for search engine algorithms and crawlers. These upgrades boost your ranking and improve the amount of traffic you receive.
Improve Your Site Speed
Optimizing your page speed will help your website load faster. When your user can scroll through your website seamlessly, they are more likely to stick around and engage with your content. If your website users continue to find valuable information, they will stay longer, and the time spent on your website will improve your ranking.
Consider Accelerated Mobile Pages
Also known as AMPs, this is a newer type of coding that can improve your mobile website experience. It clears the clutter, so the website loads faster and looks better. AMPs make websites more accessible to users on their phones.
Your Phoenix SEO Strategy
Phoenix technical SEO is one of the more challenging aspects because of its behind-the-scenes nature. You want a skilled team to optimize your site, and our experts at Busy Bee Media will help you maximize your return on investment. Contact us today to discuss a digital marketing strategy tailored to your needs.
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