Philadelphia Search Engine Optimization

Search engine optimization (SEO) is a key part of a good digital marketing strategy. To stand out amid the fierce Philadelphia competition, you must implement an SEO strategy that is effective, reliable, and innovative. Digital marketing strategies simply do not thrive unless they include exemplary SEO.

The best way to attract new business is online. Through effective SEO, you can attract new customers and create exponential growth for your company. When you begin to cultivate brand recognition online, you will find that your gains are more substantial and reliable, and your business will thrive. SEO is the foundation of digital marketing-based growth. Do not get caught without a solid foundation for your digital marketing campaigns.

Localized Philadelphia Search Engine Optimization

The main goal of any search engine optimization is to both gain new clients and followers as well as connect with existing customers in the digital world. When you optimize all of your online platforms, you have an increased likelihood of appearing at the top of search engine results pages (SERPs). 

For most businesses, the most lucrative population is the one outside their own door. When you use SEO that is tailored to the Philadelphia area, you can capitalize on the people who are most likely to already need what you have. For example, it’s common for potential customers to search for things like “restaurants in Fishtown” or “clothing shops in Society Hill.” By incorporating localized keywords, you can appear toward the top of these essential searches. This means more traffic through your door or on your website. 

The Basics of SEO

Digital marketing, including SEO, is a foreign concept for many business owners. For this reason, hiring digital marketing specialists is crucial to executing an effective campaign. However, even with the best digital marketing specialists on your team, it is beneficial for you to have a basic knowledge of what SEO is and how it helps your company.

Search engine optimization is a system that helps search engines like Google and Yahoo to see how relevant your site is to certain searches. The more relevant and high-quality the search engine believes your site to be, the higher it will rank you on the search engine results page (SERP). Since most people don’t look past the first few results, your objective is to be the top result on SERPs related to your business.

There are three categories of SEO, and it’s important to implement a mixture to achieve the best results. The categories are: 

1. Technical SEO. This work occurs on the back end of your website and helps the search engines to crawl your website and categorize the content you have.

2. On-page SEO. This is the most commonly understood area of SEO, and it deals with the content and keywords that you place on your site. This is a highly calculated process that can increase your clientele, especially in local markets.

3. Off-page SEO. The more that links to your website appear on other websites, the more authority you have in the eyes of search engines. Authority is a valued currency when it comes to website ranking.

A combination of these three types of SEO creates a solid foundation for your digital marketing campaigns. When you work with digital marketers, you should expect to see work on all three of these components. 

Keywords 

A major aspect of SEO is using keywords to support your content. Using keywords and keyphrases can help to connect your site with what searchers are looking for. Remember, search engines are not interpretive or intuitive. They run based on data and algorithms. The number of times a search’s keyword appears on your site matters for your overall ranking. 

The SEO keywords you use must be based on research. There should be no guesswork when it comes to these words. Doing research allows you to implement the correct keywords and create the desired impact. 

Implement Quality SEO With Busy Bee Media 

If you are looking for high-quality Philadelphia search engine optimization, look no further than our team at Busy Bee Media. We have the digital marketing experience and training to make your website a success, starting with top-notch SEO services. Contact us online to learn more.