Pay Per Click Marketing

Philadelphia Pay-Per-Click Marketing

Many companies invest a significant amount of time and money into their website’s search engine optimization (SEO). Though this is an incredible way to boost online traffic and support your digital marketing campaign, it is important to remember that SEO is not the only aspect of digital marketing that benefits your website. There are other tactics that help to make up a truly successful company website. 

Pay-per-click (PPC) advertising is a strong tool in the arsenal of a digital marker. Pay-per-click campaigns are highly effective and can be a conduit for increasing traffic to your website. They often directly benefit SEO results, giving your entire digital marketing campaign a boost whenever you need it to. 

If you haven’t already, it’s time to utilize some of your marketing funds for a PPC campaign. In doing so, you’ll see elevated brand visibility and new customer traffic for your business. 

Philadelphia Pay-Per-Click Basics

Pay per click, often called PPC, is a digital marketing resource that works directly through search engines. To use PPC, you make a bid for a certain ad spot somewhere online, usually highly desirable positions like the top of a search engine results page (SERP). If you have the largest bid for that spot, the search engine will place your ad there, and your site and advertisement will be highly visible to searchers. You have likely seen these PPC ads before, even if you didn’t realize it. The top results of a Google search, for example, often say “ad” next to the link. This is a PPC spot. 

The term “pay per click” comes into play after your ad is posted. You pay the amount you bid per click your website gets in that spot. If no one clicks on your website, you don’t have to pay anything. For example, if you bid 50 cents on a spot and receive four clicks, you would pay $2 for your advertising in that spot. PPC ads can have a huge return on investment for your company. For example, if someone searches for “Philadelphia emergency plumber” and your page is the first to appear, you could get a significant paying job from a small PPC investment. 

Your PPC ad does not need to be text for a top SERP spot. It can be visual if you’d like it to be. Image or video-based ads are extremely popular and can be very effective, especially for commerce-based businesses like clothing stores.


You do not need to choose between PPC and SEO. Each format works better if you use them in tandem. PPC can help you to boost your website traffic when there are natural lulls in your SEO gains, but they have diminishing returns if you use them all the time. Think of PPC as a cup of coffee and SEO as water. Water creates sustained benefits in the long term while coffee adds a jolt when you need it. 

Fortunately, PPC and SEO benefit one another. When you use PPC, your website will likely gain more traffic. The increase in traffic shows search engines that viewers are interested in your content, which benefits your search engine ranking. PPC is an especially wonderful resource for new websites. These ads get things going and help to begin your SEO journey. 

Bidding for PPC Spots

Philadelphia PPC is not only about the highest bidder. When assessing potential ads for spots, search engine companies look at the value of the advertisement term, what type of media (i.e., video, photo, etc.) you are using, what platform the ad is on, and how applicable the ad’s content is to the spot. Ultimately, search engines are advocating for the user and trying to make the ad experience relevant to their needs. If your ad isn’t relevant to the site or the algorithm doesn’t think that your content is right for the audience, you won’t get placed.

Trust Busy Bee Media for Your Philadelphia Pay-Per-Click Marketing 

Our team at Busy Bee Media has been supporting businesses in their PPC campaigns for many years. No matter what your industry may be, we can help you create and bid for a PPC ad that will create significant gains for your company. Contact us online for more information. 

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