Philadelphia Law Firm Marketing

Law firms are in a unique position when it comes to advertising. Though marketing is important, the efforts must remain professional and appropriate to attract clients. Potential customers need to rely on you for incredibly serious matters, and your marketing campaign should reflect that.

Our team at Busy Bee Media has an unwavering understanding of marketing for law firms. Our experience has only enriched this understanding, and it allows us to use proven techniques to market your law firm. No matter your specialty, experience, or standing in the community, we can help you to beat the strong Philadelphia competition through a tailored digital marketing plan.

Philadelphia Law Firm Marketing Tactics

Our team at Busy Bee Media always tailors our marketing campaigns to a business’s unique needs and objectives. No two strategies are the same. We offer a wide range of digital marketing services, and we will work closely with you to determine which combination of strategies will work best for your purposes. 

Services we offer include: 

• Website design. Your firm’s website design must remain professional, but it needs to be attractive and usable as well. As the foundation of your internet presence, your website must work effectively and provide reliable information to viewers. We can help to make sure your website provides a solid foundation for the rest of your digital marketing efforts.

• Search engine optimization (SEO). SEO is essential to most marketing campaigns because it creates ongoing growth for your company. SEO ensures users find your site on their search engine results pages (SERPs). We do this through high-quality content, keyword integration, user experience support, technical help, and more. By making your website appeal to search engines, you’ll see a higher amount of traffic and more conversions from potential clients to actual clients.

• Social media. When you create social media content that is relevant to your business but appealing to broad audiences, you can create connections with potential clients. Social media content is crucial for making connections and driving potential customers to your website. 

Why Use Philadelphia Law Firm Marketing? 

Many law firms believe that clients will come to them without advertising or marketing efforts, but this isn’t true. With the vast number of options available to consumers, most people do research online to determine where to go for their legal services. When you take the intimidating content of the legal world and make it approachable and understandable, you put potential clients at ease and give them a reason to hire you over your competitors.

Striking a balance between approachable engagement and professionalism can be difficult, which is why digital marketing services are so valuable to your law firm. Our team at Busy Bee Media is highly trained in digital marketing, and we have helped hundreds of law firms around the country to create effective marketing campaigns for sustainable growth. Allow us to worry about the machinations of digital marketing while you focus on providing excellent legal representation.

Three Steps to New Clients

When we help you to create your law firm’s marketing campaign, there are three main objectives we will help you consider. These objectives will inform our choice of tactics.

1. Generate New Leads

Your marketing campaign should first engage with those who need legal help but who haven’t been able to find an attorney yet. When you focus on this population, you generate leads for new business.

2. Convert the Leads

Your second step is to take the new leads and convince them to hire your firm. You can do this by highlighting the specialties your firm provides, as well as the aspects that make you different. Focusing on why you are different from other law firms can help convert leads into clients.

3. Maintain the Relationship

Law firms need to make a strong connection with their clients to gain repeat business. Nurturing your relationships with your clients through email updates, social media, and other digital marketing tactics makes your clients feel understood and connected to your firm.

Trust Busy Bee Marketing for Your Philadelphia Law Firm Marketing 

When you are ready to help your law firm attract new clients and achieve new goals, Busy Bee Media is here to help. Our decades of experience provide us with excellent resources and expertise to support your campaign.

To begin your digital marketing campaign or to ask any questions, please reach out to us online.