Philadelphia Landscape Marketing

Philadelphia landscaping businesses are in a unique position. You provide an essential service, and you also work creatively to satisfy your clients’ needs. This combination provides an excellent opportunity for a rich digital marketing strategy.

Digital marketing is the best way to grow your Philadelphia landscaping business. Though word of mouth can bring in a few clients here and there, you must make concrete efforts to create sustained growth in your company. Traditional marketing is still relevant, but many customers find what they need online. Digital marketing allows you to capitalize on the large majority of individuals who are looking to book landscaping services on the internet. 

With the right Philadelphia landscape marketing campaign, you can see steady growth and profits for your business. There are hundreds of people in the Philadelphia area who are looking for landscaping services, and it’s time to get them to choose you for their project. 

Busy Bee Media: Your Philadelphia Landscape Marketing Specialists

Creating a digital marketing campaign can be daunting, but our team is here to help. We begin many marketing campaigns by constructing a plan for search engine optimization (SEO). SEO combines high-quality website content, keywords and phrases, and off-site credibility to show search engine algorithms that you should be at the top of a search engine results page (SERP). Because few people scroll past the first few results on a SERP, you want to be toward the top of every landscaping-related query in your area.

SEO is just the beginning of what we can do for your company. Our digital marketing strategies are tailored to each client’s unique needs. We may use some of these tactics to create your digital marketing plan.

• Highlight customer reviews. When customers browse for at-home services like landscaping, they often look at reviews and testimonials from past customers. This means your reviews on sites like Yelp, Google, and Facebook all play an important role in your ability to gain new business. By highlighting positive reviews, you help to make a good impression on those who are browsing your website. 

• Boost social media presence. Social media is a great resource for many businesses, but especially for landscaping. Landscaping is a highly visual business, making it a great candidate for regular posts online. What’s more, there are so many people on social media that you can expand your reach and influence through these platforms. You can connect with both current and potential clients on social media, and these connections commonly lead to business relationships.

• Paid advertisements. Pay per click (PPC) is a great example of an effective paid marketing campaign. PPC helps to get your information and advertisements in desirable spots around the internet. Though paid advertisements do not need to happen constantly, they do provide a nice reinvigoration to your online presence and marketing efforts.

• Optimize for desktop and mobile platforms. There are a significant number of people who use their smartphones or tablets to search the internet. If your website isn’t optimized for mobile devices, you are missing out on a significant amount of business. Optimizing for mobile helps more people to find you and effectively use your website, as opposed to non-optimized websites that turn potential clients away. Many people will not continue to use a website if it isn’t easy or convenient to do so, so optimizing for mobile as well as desktop platforms can make a significant difference. 

• Improve your content. A large part of SEO is creating high-quality content for your website and social media platforms. This kind of content is free of errors and provides useful information that searchers want to read. The information should be evergreen, meaning that it is relevant to most people at different times. This kind of content can be difficult to write without training, so our team is here to help you.

Trust Busy Bee Media, Your Philadelphia Landscape Marketing Experts

If you need Philadelphia landscape marketing services, you need Busy Bee Media on your side. With decades of experience in the digital marketing field, our experts are here to create an effective digital marketing campaign that is tailored to your business’s unique needs and goals. We are here to create a scalable, manageable marketing strategy that can help your landscaping business reach its full potential.

For more information, contact us online today.