Philadelphia Electrician Marketing
Electricians in big cities like Philadelphia face a unique challenge. With so many options to choose from, many electricians get lost in the mix. Therefore, to achieve a steady flow of clients, Philadelphia electricians must turn to digital marketing to stand out.
Digital marketing campaigns are extremely effective for businesses of all sizes. Small businesses especially can benefit from certain digital marketing tactics such as local search engine optimization (SEO). These methods allow small businesses to stand out and compete with much larger companies in ways that they otherwise could not.
Just as not everyone is well-versed at rewiring electricity, not everyone can execute a digital marketing strategy. At Busy Bee Media, we are here to guide you through the marketing process and create a campaign that is scalable, tailored to your needs, and aimed at your company goals.
The Best Tactics for Philadelphia Electrician Marketing
There are many different tools we can use to help you to stand out against the Philadelphia competition. Each tool has a specific purpose and way in which it can help your business to grow.
1. Search Engine Optimization (SEO)
As mentioned, SEO is one of the best ways for small businesses to grow. When you optimize your site to be favorable to search engines, you appear toward the top of search engine results pages (SERPs). This gives you an advantage over other companies because most users do not scroll past the first or second result to find what they need. To capture individuals searching for electricians, you need to show up at the top of their SERP.
Local SEO is especially important for electricians. Though thousands of people around the world may search for “electricians” every day, fewer people search for “electricians in North Philadelphia.” This means the competition, and the SERP, for the latter search will be smaller and easier for you to reach the top of. What’s more, searchers will only hire electricians in their area, so it’s more beneficial overall to appear in location-based results for searches with area location keywords.
Blogs are a great way to incorporate SEO keywords into your website. Many people are also interested in learning more about general electrical topics. If you can write approachable, informative blog posts that incorporate the keywords and phrases that people search, you can raise your website’s ranking while informing potential clients about different topics. If blog writing isn’t your thing, we have a team of content writers to do it for you.
3. Social Media
Social media is a great tool for businesses of all kinds. Not only can you connect with your client base via social media, but you can also target key demographics more specifically. Social media allows you to target users of various ages, genders, and interests. This may allow you to capitalize on the people who frequently need or book your business.
Though it may not seem like it, there is a lot of social media content surrounding electrical work that could greatly interest users. Because social media hosts millions of people who sign on every day, your audience pool is massive. These platforms allow you to create brand recognition with a larger pool of individuals. Though they may not all need electrical services at the moment, your content may help them to remember you when they do.
4. PPC (Pay Per Click)
Pay-per-click (PPC) marketing is a great way to get your online momentum going. If your website is optimized but has slow traffic, we can use PPC marketing to help give you an advantage. These forms of ads put your information in desirable spots on the internet, so more people can see them. This often boosts website traffic and helps your other digital marketing efforts to gain efficacy.
Contact Busy Bee Media
Our expert marketers are ready to help you begin your Philadelphia electrician marketing campaign. We can create a custom campaign that helps you to meet your goals for your business. Whatever size your company may be, we can create a scalable plan that benefits your ultimate objectives.
For more information about our digital marketing services, different marketing tactics, or what we can do for you, please get in touch with Busy Bee Media online today.
Prefer speaking with a human to filling out a form? Call our corporate office and we will connect you with a team member who can help.
WE’RE READY TO BRING BIGGER & STRONGER PROJECTS
Contact us for a free consultation.