Philadelphia Doctor Office Marketing
In a large marketplace like Philadelphia, doctor’s offices need to stand out among all the options patients have in the area. Running a doctor’s office used to primarily require medical skill and care, but the evolution of online marketing and social media has made having a digital presence another crucial element to running a successful doctor’s office. Instead of focusing your time and energy on patient care, you may find yourself spending more and more time and money on advertising and attempting to stay relevant online – this is when you need Busy Bee Media’s help.
Get Results With Busy Bee
We specialize in all aspects of a business's online presence. Our 40+ years of marketing experience and our focus on building strong relationships with clients provide them with the results they desire. If you feel your marketing and advertising techniques are not getting you the referrals and website traffic you’d like, we can help in several different areas of Philadelphia doctor's office marketing. Our team offers comprehensive services for those that need them, or we can tailor your needs to a specific marketing area where you may be coming up short.
Building an Effective Website
To stand out among the hundreds of Philadelphia doctor’s offices, a high-quality website is a great place to start. An effective website goes beyond aesthetics, however. Of course, we want your website to be inviting and look good, but driving traffic to your page requires a lot more than that behind the scenes.
Search engine optimization (SEO). Website structure, keyword usage, and smooth functionality are some of the main components of SEO. When patients are searching for a doctor’s office, they often use a set of similar keywords. Placing these carefully researched keywords into your website naturally can help you appear higher in search results. Search engines also consider a website’s loading time and functionality when choosing how high to rank them in search results. Busy Bee can help with all of these.
Experience and testimonials. Including information about your experience as a provider and providing testimonials are important for building trust with potential patients. Positive testimonials allow your audience to see how you are as a provider from an outsider’s point of view. This is especially helpful if they don’t have any friends or family in the area to help refer them to a provider.
Mobile-friendly websites. Research is at our fingertips. Having a website optimized for smartphone browsers is another crucial website-building strategy. If your website is clunky or does not load well on a mobile device, you can bet that potential patients will return to the search results list and look for another option quickly. Busy Bee Media can ensure your website is accessible regardless of what type of device it is being viewed on.
Beyond the Website
A well-built website is a good place to start when it comes to creating a strong online presence, but it should not be where you stop. There are many other online marketing services you should consider using to reach more potential patients, some of which include:
Social media marketing. Social media can be an extremely effective tool for marketing when done right. Consistency is key, so this can take a lot of time and energy from a business owner. Busy Bee helps with the marketing and management of social media accounts for doctor’s offices.
Content creation. Creating content for social media or your website is very time consuming but crucial for helping drive traffic to your website. A blog can be a great way to connect with current and potential patients and allows for more opportunities to direct people to your page. Outsource this work to Busy Bee to free up your time.
Pay-per-click (PPC) advertising. Understanding how to get the most for your money out of a PPC campaign can be confusing. Rather than using a learn-as-you-go approach, use the professionals at Busy Bee to generate and list you on PPC search engines in a way that will get your results the first time.
Build Your Doctor’s Office Online Presence With Busy Bee
Busy Bee understands all the elements required for effective Philadelphia doctor office marketing. Our experience and the range of services we provide make us the best choice for your marketing needs. Contact us today to discuss how we can help you grow your business.
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