Philadelphia Dentist Marketing
For most dentists, patient care and proper protocol are a top priority. Though these are very important, it is also essential to consider digital marketing. To grow your business and create a steady flow of patients, you need to create a strategic digital marketing plan that supports your goals. Many dentists would prefer to focus on their work, which is why our team at Busy Bee Media provides digital marketing for dental offices.
Our Philadelphia dentist marketing services aim to help you increase your client base while you continue to do what you do best. Philadelphia is a large city with significant competition, so to remain in business, it is important to market your firm. We work closely with you to determine your professional goals and create a scalable, customized digital marketing campaign that benefits your dental office.
The Tools We Use
When we develop your Philadelphia dentist marketing campaign, there are a variety of tools we can use to achieve your objectives. Every campaign is different, but we always use a combination of proven, trusted techniques to build a successful digital marketing plan.
1. Social Media Marketing
Social media is a powerful tool, even in the dental world. The platforms allow you to advertise to specific groups of people who are more likely to need your services. What’s more, these platforms create a way for clients to connect with you. For professional service industries like dentistry, creating connections is crucial for repeat business, positive reviews, and ongoing growth. All of these can be achieved through proper social media marketing.
2. Search Engine Optimization (SEO)
SEO allows you to capture business from online searches. By showing search engine algorithms that you have relevant information and quality content, you entice them to put your site higher on the list of search engine results (SERPs). Many users don’t scroll past the first few page results, so you must appear at the top of a SERP. SEO is the foundation of digital marketing and is helpful in almost every campaign. We can help to implement proper keywords, create high-quality content, and optimize your site so that it’s appealing to search engines of all kinds.
3. Web Design
Your website’s functionality and aesthetic are extremely important to get new clients to work with you. Most internet users will not tolerate websites that are difficult to use or not intuitive. Rather, they will find a different website with better usability. We can help you to design a website that is visually appealing and easy to use. This acts as a backdrop for the rest of your digital marketing campaign.
Your practice’s reviews are key to getting new business in the door. Potential clients almost always look at past reviews to determine whether they want to try a new dental practice. By highlighting your positive reviews, we give potential clients a reason to try your practice over the many other options they have in the Philadelphia area.
You may also have negative reviews on platforms like Yelp, Facebook, and Google. These will drive away business if left unchecked. We can help to mitigate the damage by responding to negative comments and reviews and making notes for improvements. This shows potential clients that you take their experience seriously.
5. Your Strengths
When creating a Philadelphia dentist marketing plan, we will aim to highlight your strengths and specialties online. Not all dentists are the same, and highlighting what makes you different gives potential customers a reason to choose you over someone else. We’ll work with you to determine what you do that is out of the ordinary, difficult, hard to find, or otherwise unique and focus on it in our campaign strategy.
6. Desired Demographic
The way we implement digital marketing strategies will also depend on your desired audience or demographic. If you specialize in dentures, we may market to an older audience. If you do a significant amount of pediatric dentistry, we know to advertise to parents and caregivers. We work closely with you to determine the people you want to attract and who will naturally be likely to come to your practice based on your location, strengths, policies, and offerings.
Contact Busy Bee Media
If you’re ready to create a Philadelphia dentist marketing plan, we’re ready to help. Contact Busy Bee Media today for more information.
Prefer speaking with a human to filling out a form? Call our corporate office and we will connect you with a team member who can help.
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Contact us for a free consultation.