New York City Landscape MarketingAs the landscaping market grows and develops in NYC, your business should do the same. The best opportunity for your landscaping business is to keep your website ahead of the competition. Small businesses conduct roughly 70% of all landscaping business. That’s a large chunk of the overall market. Opportunities exist in NYC to gain new landscaping clients. The purchase of homes and the development of new businesses, for example, are opportunities to grow your business. While traditional forms of marketing can help, now more than ever, customers are searching online for their needs. A comprehensive digital marketing plan can help those potential customers see your business first during their searches.
Dedicated SEO for Landscape Marketing in New York CitySEO is a shortening of the term search engine optimization. This process makes your website easy for Google and other search engines to find. Though there’s a lot to any SEO strategy, it can be boiled down to three basic components: technical SEO, on-page SEO, and off-page SEO. Each of these components works together to grow your business and find clients looking for NYC landscaping. Though some of these components still fall under the umbrella of SEO, there are other aspects of landscape digital marketing in New York. Here are a few more ways that digital marketing can help to grow your business:
- Social media will help to reach a wider audience. Nearly 60% of the world’s population uses social media. While all these people may not live in New York City, you’re much more likely to grab the attention of new customers through a social media ad campaign than through radio or print advertising. You’ll also get the opportunity to showcase any special skills or services you offer while letting customers experience your personality. Social media is a great way to connect with new customers and maintain relationships with established customers. You can also use sponsored posts to reach an even wider audience.
- Get more reviews. One of the first things people do if they search for your business online is to look at your reviews. If you have no reviews, they’ll wonder why or if you’re even a legitimate business. Reviews leave the opportunity for happy customers to recommend your business. Unhappy reviews leave you with the opportunity to show off your customer service skills. By responding to a negative review with an offer to make the issue right, you can help build trust with potential customers.
- Paid advertisements will help promote your business. While social media is free to join, and you can do some advertising easily through your posts, paid advertisements can go further. They can help you reach a wider audience than your current followers. The landscaping business is certainly affected by seasonal changes, and using advertising will help your business stay at the forefront of people’s minds. When the time comes for them to hire a landscaping service, whether for a home or business, having a strong online presence will help them think of you first.
- Make sure your website is mobile-friendly. At least 85% of Americans own smartphones, and much of what they use them for is web searches. When they need a landscaper most, they need to be able to find you. If they’re taking inventory of their yard, they won’t have a desktop computer with them, but they will have their smartphone. If the layout isn’t effective, or the search bar is impossible to find, they won’t spend any more time on your website, and they certainly won’t find the information to contact you. If the information is easy to find, the customer will be more likely to reach out.
Grow Your NYC Landscaping Business With Busy Bee MediaNo matter how big or small your landscaping business is, you’ll want to nurture your business and increase your profits. The best way to do this is through a complete social media marketing strategy. With the help of the savvy team at Busy Bee Media, your website can grow beyond your wildest dreams. Stand out from your competition and start your digital marketing journey today. Contact us today and let us get your project started.
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