Technical SEO

Los Angeles Technical SEO

Search engine optimization (SEO) is the most powerful tool in a business’s digital marketing campaign. However, what many people don’t realize is that there are three major parts of SEO. If one of these aspects is not working well, the entire effort is diminished.

Technical SEO is often forgotten because it is more private than the other components of SEO. This area deals with a website’s framework and how it sorts content. Things like internal links also contribute to a website’s technical SEO. This affects how search engines read your website to determine the answers to a search. This is often called “crawling.” Though it is not as obvious as keywords, link building, and off-site support, technical SEO has a significant effect on your search engine results page (SERP) ranking.

How to Improve Your Websites Technical SEO

Technical SEO can be difficult to understand. However, there are many ways that companies can improve SEO. These suggestions may make it easier to understand how technical SEO works for your digital marketing campaign and how you can improve its impact:

  • Optimize for mobile and desktop. Many searchers are now using their mobile devices rather than their desktops to search for information. It is essential to make sure your website can accommodate and operate on both types of devices. Mobile optimization isn’t just to avoid user frustration either. Search engines assess accessibility over multiple platforms, and they will consider compatibility when ranking websites on SERPs.

  • Consider accelerated mobile pages (AMPs). This type of coding is new, but it streamlines your mobile site. With less noise, your mobile site becomes easier to use and more accessible to smartphone users. When you remove the clutter on your mobile site, it becomes faster to navigate and gives it a better display. This makes you more appealing to the search engines that rank you.

  • Eliminate repeat content. If your website has duplicate content, it can make it less usable and more confusing. Search engines also have a difficult time reading your website if there is duplicate content. When you eliminate this, you’ll rank more highly in search engines and eliminate other technical SEO errors that occur when you repeat yourself.

  • Implement a secure sockets layer (SSL). This encrypts your website link and makes your site more secure overall. Most search engines assess the security of sites, and an SSL shows them that yours is safe for users to visit.

  • Implement an XML sitemap. An XML sitemap can show users different areas of your site, as well as changes and updates you have made. This outlines changes in a way that search engine algorithms can read and helps keep you in the running for updated search criteria. Users can also move between areas of your site in a highly interactive way. This improves overall site traffic, which, in turn, boosts the likelihood of a high ranking on the SERPs.

  • Speed up your site. Google’s Core Web Vitals is just one example of how search engines are prioritizing speed, efficiency, and user experience (UX). The benefits here are two-fold. When your site loads faster, users are more likely to stay on your page and find what they’re looking for. This alone helps your ranking in search engines. However, the load time itself is now an aspect of your ranking as well. A faster load time is beneficial overall to your site.

Improve Your Los Angeles Technical SEO Today

For your SEO to be effective, it must utilize on-site, off-site, and technical SEO. Technical SEO can be especially difficult, as it operates behind the scenes of the website to improve overall performance and ranking. Most people have trouble with these improvements on their own, which is why our experts are here to help.

Don’t leave your Los Angeles technical SEO to just anyone. This aspect of digital marketing is too important to risk. Our experts at Busy Bee Media are highly trained and will give you the best result for your SEO efforts. We are a full-service company with over four decades in the industry. To learn more about us, browse our optimized site or contact us directly today.

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