Los Angeles Pay-Per-Click Marketing
When it comes to search engine optimization (SEO) for your company, there are a lot of elements to consider. Evergreen content, keyword research and implementation, and site speed all contribute to your ranking on search engine results pages (SERPs).
However, these elements alone are not enough to build a truly effective website. Using pay-per-click (PPC) advertising as part of your digital marketing campaign is a beneficial and highly effective way for you to gain a spot at the top of a SERP. Using some of your marketing budget in this manner can make your overall SEO efforts go further for your company. What’s more, you’ll attract new customers and increase your brand visibility throughout your Los Angeles market.
What Is PPC?
PPC, or pay per click, marketing is a style of advertising that centers around search engine clicks. You make a bid to certain search engines for different ad spots around the internet. If you are the highest bidder, the search engine will put your website in the desirable ad position, so you’ll ensure more visibility. A very well-known example of PPC is the top results that appear on Google. They often read “ad,” which means that the companies in that spot did not earn their position through SEO but rather paid to be a top result on the SERP.
This is not to say that SEO and PPC are mutually exclusive. Paying for a top result spot can help you to see more traffic, which will, in turn, improve your ranking and bring in more organic traffic. PPC is a great method to use if you are just starting your business, are running a promotion, or are seeing a lull in your website traffic. PPC can often start things moving again.
Perhaps the best part of this setup is that you only pay if someone clicks on your link. For example, let’s say that you bid two dollars on the term “Los Angeles roofer” and won the bid. When someone searches “Los Angeles roofer,” your website will appear in a top spot as an ad. If a user clicks on your website, you will be required to pay Google two dollars. However, if the user does not click on your link, you don’t owe Google any money.
You can also create visual ads through ad images on websites. If you post such an ad, it can contain an informational video that brings users to your site when they click to see more. There are many different ways to use PPC and different formats that may be beneficial for your company.
The Bidding Process
Many people are intimidated by the bidding process when it comes to PPC because they don’t fully understand it. However, it can be easy and beneficial if you understand what you’re doing.
Money is not the only factor that search engines consider when assessing potential PPC ads. They create the advertising plans based on the value of the term, the platform being used, the type of media in the ad, and the relevance of the content. If your ad doesn’t meet the search engine’s criteria for a certain PPC spot, you won’t win the bid, even if you are offering the most money. The search engine still needs the information to be relevant to the user, so it won’t place your ad unless they’re sure it’s a good fit.
Benefits of Pay-Per-Click Marketing
Using pay-per-click marketing is a great way to target a specific audience. Unlike other advertising methods, you may be able to tailor your ad to fit the demographic you’re aiming to attract. It also helps you draw in people who are already searching for goods and services like the ones you offer, which can lead to higher conversion rates for your marketing campaign. Even if users fail to click directly on your link, you are gaining exposure and visibility for your brand. Visibility is one of the largest advantages of PPC marketing, and it can take your SEO efforts to the next level.
Begin Your Pay-Per-Click Marketing Campaign Today
If you are ready to create an effective Los Angeles pay-per-click marketing campaign, our team at Busy Bee Media is here to help. We are experts in this field, and we can help to demystify the world of PPC for you and your company. Contact us online to learn more.
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