When it comes to marketing your home service business online, your website is only part of the equation. To reach an expansive audience, you should be engaged on different social media platforms. Social media is a leading space for people seeking services and products from around the world. Instagram is one of the top social media platforms used today, and comes with numerous business tools to help promote your home service business. Instagram largely depends on imagery. Some business owners fear that they don’t have the visual worth to properly utilize this platform. However, any home service business could thrive on Instagram — it’s just a matter of getting creative.
Show Your Company Culture
People like to know where their money is going. Consumers want to know more than just what products or services you provide, they want to know you. You can show your company culture through employee highlights. You can feature not only your services but the people who help make them happen. This helps to create a personal connection with your target audience. You can also provide behind-the-scenes projects that show how a product or service is done.
Highlight Your Expertise
As a home service business, you have an expertise that is worth getting to know more about. You can use Instagram to showcase your skill and services. If you are a cleaning service, you can share cleaning tips. Or if you are a plumbing company, you can provide advice on dealing with clogs. Whatever your expertise is, people will enjoy learning more.
Reach Your Full Potential
Having a quality website is one important step in successful online marketing. The next step is creating a social media presence on different platforms. Instagram provides an ideal location to reach a large audience. By sharing images, stories, and quotes that are relatable, more consumers will seek out your services. When it comes to finding your social media presence, Busy Bee Media can help. Contact us to learn more today.
