One of the essential parts of modern digital marketing is ensuring your target customers can find you online. Local business is a cornerstone of building your brand. Your local search engine optimization (SEO) is essential to dominating local search traffic for keywords related to your brand, content, and the products and services you sell.
If you haven’t yet taken advantage of the Google My Business tool, it’s time to correct this as soon as possible. Google My Business is a free feature that you can add to your Google toolkit and ensure your brand appears in the top search results when local users search for keywords you target.
How Does Google My Business Work?
Google My Business allows you to claim your business’s listing on Google Search. Doing so allows you more control over your listing and useful tools like the ability to interact with your target customers directly through the Google platform.
After setting up your Google My Business listing, you will need to verify it, so Google knows it is your business. You can accomplish this by phone, by email, by instant verification, or by regular mail.
Once you set up and verify your Google My Business listing, you can configure preferences by adding as much information. This can include details about your business’s physical location, media like photos and videos of your products and services, and ultimately craft a more extensive business profile that customers will see when they find you on Google Search.
The main benefit of taking advantage of Google My Business is easily interacting with customers directly through Google. When customers leave reviews, ask questions, or start conversations about your brand on your Google listing, you can participate in these conversations and reply to their comments and concerns seamlessly.
Google My Business is just one of the many valuable tools you can leverage to boost your brand power and SEO results on the Google Search platform. Busy Bee Media provides extensive digital marketing and SEO services that can help you take full advantage of everything Google has to offer. Contact us today to learn more.