How SEO Can Keep Your Small Business Afloat During COVID-19

There is no need for another mention of how unprecedented the current situation is. No matter how many times the situation is analyzed, rarely is there a solution for how to maneuver it as a small business owner. As many locations close their doors and others switch online, it can be hard to see your business’s future if online traffic is slow. With in-person activities limited, the only way to get through this pandemic is by boosting online sales and interaction. This can feel like a death sentence for small businesses that have yet to hit their online stride. Never fear though, SEO may be the answer you need.

How to Boost Your SEO Efforts

SEO helps your business show up more frequently in Google and other internet searches based on your offer’s products and services. While page interactions and clicks get many large companies to the top of the results list, small businesses don’t have the luxury of name recognition or brand loyalty. SEO maneuvers your site in a way that shows the Google algorithm that your site, while less visited than other sites, may be able to fit into whatever was searched more accurately.

So, for example, if someone searches “good burgers in Austin,” it’s likely that McDonald’s will come up somewhere on the results list, probably towards the top since their website has millions of hits per day. A small business with ten website hits per day could also land toward the top of the results list if the SEO emphasizes that the burgers are local to Austin. It’s likely that the searcher was indeed looking for a local burger joint, not McDonald’s, and would be likely to click on your website.

SEO Help From Busy Bee Media

In the time of COVID, this is especially important. Guests are ordering everything online with more frequency, so appearing at the top of search engine results can only be a good thing. SEO can be complicated, but at Busy Bee Media, it’s one of our top strengths. We have helped hundreds of small businesses improve their website ranking, and we’d love to do the same for you. Contact us today to get started.

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