Pay Per Click Marketing

Houston Pay-Per-Click Marketing

Companies will invest a significant amount of money and time into their website’s search engine optimization because of their impact on search engine results page (SERPs) ranking. While SEO is a vital way to boost online traffic and is a foundational factor in a marketing plan, it is important to remember that it is only a part of a complete digital marketing plan.

Another tool for your digital marketing campaign to increase website traffic is pay-per-click (PPC) advertising. You can gain a spot at the top of a SERP by utilizing this effective and beneficial method. Portioning aside some of your marketing budget for pay-per-click advertising will further improve your overall SEO efforts for your company. This will result in attracting new customers and increasing your brand visibility throughout your Houston market.

What Is Pay-Per-Click Advertising?

PPC marketing is a type of advertising that revolves around search engine clicks. Search engines will offer bidding opportunities for highly desirable ad spots around the internet. If you win the bid and place the highest offer, the search engine will place your website in the ad position tied to the bid. A well-known example of PPC can be seen when conducting a Google search — the top results often read “ad” because the companies paid to be a top result on the SERP instead of earning that position through SEO.

Putting yourself in the top spot will increase your website traffic. As a result, your ranking will be improved, and you will bring in more organic traffic. Paying for a top spot with a search engine can be a useful strategy for new businesses. It can also boost your company if you are running a promotion or are seeing a lull in your webpage traffic.

The best aspect of this advertisement type is that you only pay when someone clicks on your link. You pay the bid amount each time someone clicks on your link, and you pay nothing if the link is not used. For example, you bid $2 on the phrase “Houston plumber” and win the bid. When someone searches for “Houston plumber,” they will see your ad in the top spot of the SERP. If that link is clicked on, you will owe the search engine the $2 that you bid for the location. However, you will not owe the search engine anything if the link is not used.

Additionally, you can create visual ads through ad images on webpages. Posting this kind of ad allows you to create an informational video that will entice potential customers to your website. PPC is a dynamic marketing method with multiple formats — there is likely an option that will work best for your business model and budget.

The Bidding Process

The bidding process for pay-per-click advertising can seem intimidating if you do not fully understand it. Nervousness about the process should not keep you from reaping the benefits that will come with a successful bid.

The value of your bid is not the only consideration made by the search engine when they assess potential PPC bids. They create an advertising plan based on the type of media in the ad, the relevance of the content, the platform being used, and the value of the term. Even if you offer the highest bid, the platform will not accept the bid if you do not meet the search engine’s criteria for the particular PPC spot.

Houston PPC Marketing Benefits

Since you can tailor the ad to fit the demographics that you are aiming to attract, PPC marketing is an excellent way to target a specific audience. It will also help with drawing in people who are already searching for the goods and services that you offer, which can increase the conversion rates for your marketing campaign. Even if the search engine’s users fail to click on your ad, you are still gaining visibility and exposure for your brand. Visibility is one of the most significant advantages of PPC marketing. It can skyrocket your SEO efforts to the next level.

Trust Busy Bee Media With Your Houston PPC Marketing

If you are ready to elevate your business with a Houston PPC Marketing campaign, our skilled team at Busy Bee Media is here to help. Regardless of your industry, we can assist with creating and submitting a bid for a PPC ad. Contact us online to learn more.
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