2020 has been a challenging year worldwide, and many are looking forward to the holidays as a time to honor family traditions and enjoy the decorations and treats that inspire a feeling of happiness and comfort. As consumers gear up to shop for gifts and holiday decor, it is vital to use your marketing strategy to attract buyers and make up for any lost revenue during this challenging year. Consider these ideas as you start your holiday campaign.
● Pair with a charity. One of the best ways to give back to the community over the holidays is to collect items for homeless shelters and charities that benefit those in need. One popular idea is to offer a certain percentage of sales as a donation to these charities.
● Use social media. One of the results of social distancing and staying at home is the increased use of social media. Be sure to use that to your advantage, and promote your products and sales with videos, photos, and information on social sites.
● Audit your website. It is vital to ensure that your website is up to date and easy for customers to use this holiday season. Make sure your inventory is accurate, your services are updated, and you provide information on the measures you are taking to keep customers safe.
● Use email marketing. During the holidays, everyone is looking for the best deals and sales since it is a time that consumers are spending more. Many individuals keep an eye on their inboxes to get sale information and discount codes, so don’t miss out on the opportunity to attract that demographic.
If you need the assistance of a marketing specialist to help you bring in more business this holiday season, Busy Bee Media is here to help. Visit our website or call on us today at (800) 690-5622.