Detroit ECommerce Design & Marketing

While brick-and-mortar stores continue to exist and drive revenue for companies, ecommerce has become a vital part of many businesses’ success. In fact, businesses that had online digital storefronts were able to pivot and still find success during the COVID-19 pandemic, while many companies that did not have this capability saw a significant decline. Undoubtedly, having a digital presence is essential for businesses in the modern world, and ecommerce design and marketing play a big role in this.

There are several things to consider regarding ecommerce design and marketing. Some of the most critical include:

1. Creating a user-friendly website: User-friendly is subjective, but in general, you want to ensure your website is easy to navigate, visually appealing, and provides a good user experience. The point of having a website is to drive traffic and conversions, so if your website is difficult to find or use, you’re not going to see the results you want.

The most user-friendly website contains the following:

• A clear and concise navigation menu

• Easy to find and understand Call-To-Actions (CTAs)

• Compelling visuals (product photos, infographics, etc.)

• Engaging and well-written copy

2. Search engine optimization: For people to find your website, it needs to be properly optimized for search engines. This means using the right keywords that people are searching for when going online to make a potential purchasing decision. In addition to keywords, you must also ensure your website’s code is clean and structured well so that search engines can easily read and index it. Any errors in your code will result in a lower ranking, which means fewer people will see your website.

The best way to optimize your website for search engines is to:

• Do your research and find the right keywords

• Use those keywords throughout your website in the titles, headings, metatags, and copy

• Make sure your website’s code is clean and error-free

• Get links from high-quality websites to help improve your website’s popularity and authority

3. Creating engaging content: Content is what drives ecommerce sales. It’s what convinces people to make a purchase. Therefore, your content needs to be well-written, accurate, and persuasive. In addition, it needs to be tailored to your target audience. You need to know whom you’re selling to and what they want to see before you can create content that resonates with them.

The best content is:

• Relevant to your target audience

• Well-written and free of errors

• Persuasive and convincing

• Engaging and interesting

4. Creating a sales funnel: A sales funnel is the process that potential customers go through when considering a purchase. It starts with awareness, then interest, then consideration, and finally, a decision. Your ecommerce marketing strategy should be focused on moving potential customers through this funnel so that they eventually make a purchase. The best way to do this is to create content that is targeted at each stage of the funnel. For example, blog posts or articles for the awareness stage, product demos or trials for the interest stage, and special offers or coupons for the decision stage.

The best sales funnel is:

• Well-defined and easy to follow

• Focused on the needs of your target audience

• Has engaging content at each stage

• Ends with a call-to-action that leads to a purchase

5. Following up with customers: Once a customer has made a purchase, it’s important to follow up with them to ensure they’re satisfied with their purchase. This can be done through email, phone, or even snail mail. Thanking them for their business and asking if they’re happy with their purchase is a great way to create repeat customers and generate positive word-of-mouth marketing.

The best strategy to follow up with customers is to:

• Thank them for their purchase and business

• Ask if they’re happy with their purchase

• Provide information on how to use or care for the product

• Offer customer service for any potential problems

• Ask for feedback and suggestions

Trust Your Detroit Ecommerce Design and Marketing Plan to Busy Bee Media

At Busy Bee Media, we understand the importance of having a solid ecommerce design and marketing plan. However, we also know how difficult it can be to create one on your own. That’s why we offer our ecommerce design and marketing services to businesses in Detroit and the surrounding areas. We’ll work with you to create a custom plan that considers your unique business goals and objectives. Contact us today to learn more about our ecommerce design and marketing services that will get your business noticed online.