Dallas Technical SEO
The power and potential of technical SEO should not be underestimated. Properly executed, a technical SEO strategy can help your website rank higher in search engine results pages (SERPs), improve your website’s crawlability, and speed up your website’s loading time. All of this can lead to more traffic and conversions for your business, ultimately leading to more sales and revenue.
Unfortunately, technical SEO falls under the radar of many businesses as they focus on more “traditional” SEO tactics such as keyword research and link building. However, if you’re serious about ranking high in SERPs and driving more traffic and conversions to your website, then you need to ensure that your technical SEO is up to par.
How to Improve Your Dallas Technical SEO
You can do several things to improve your technical SEO and ensure that your website is primed for high SERP rankings. Here are a few tips:
1. Improve Your Website’s Crawlability
Crawlability refers to how easy it is for search engine bots to crawl and index your website. If your website is difficult for bots to crawl, it’s likely that your website won’t be indexed properly and will have a hard time ranking in SERPs.
To improve your website’s crawlability:
Use clean and well-structured code: This will make it easier for bots to crawl and index your website.
Use descriptive URLs: Descriptive URLs that include keywords are more likely to be indexed by bots.
Use sitemaps: Sitemaps help bots find and index all the pages on your website.
Use canonical tags: Canonical tags tell bots which pages on your website are the most important and should be crawled and indexed first.
2. Optimize Your Website’s Loading Time
Another important aspect of technical SEO is website speed, which refers to how fast your website loads. A fast website is not only important for providing a good user experience, but it’s also important for SEO.
Search engines have made clear that website speed is a critical ranking factor. If your website is slow, it’s likely that you’re not ranking as high as you could.
To improve your website’s speed:
Optimize your images: Large images can slow down your website, so ensure they are an appropriate size and file type.
Minimize your code: Excess code can also slow down your website, so remove any unnecessary code that does not serve a purpose or add value to your web experience.
Use a content delivery network: A content delivery network (CDN) can help deliver your content to users more quickly by caching your website’s files on multiple servers around the world.
3. Make Sure Your Website Is Mobile-Friendly
Another important technical SEO consideration is mobile-friendliness, which refers to how well your website works on mobile devices. With more people using mobile devices to search the web, it’s vital that your website is optimized for mobile.
To make sure your website is mobile-friendly:
Use responsive design: This is a design approach that ensures your website looks and works well on all applicable devices, from desktop computers to mobile phones.
Use large font sizes: Mobile users should be able to easily read the text on your website, so use large font sizes that are easy to read on small screens.
Use simple menus: Mobile users should be able to easily navigate your website, so use simple menus that are easy to use on small screens.
4. Monitor Your Website for Errors
It’s important to regularly monitor your website for technical errors such as broken links, 404 errors, and duplicate content. These errors negatively impact your website’s ranking and should be fixed as soon as possible.
The best way to monitor your website for errors is to use Google Search Console, which is a digital tool open to the public that allows you to see how Google crawls and indexes your website. Search Console will also notify you of any errors that it finds on your website, so you can fix them quickly.
Improve Your Dallas Technical SEO Today
The often forgotten area of technical SEO can be your organization’s secret weapon towards a better ROI from your SEO campaigns. Fixing technical errors on your website can improve your website’s ranking, help you get more traffic, and increase your sales. If you’re not sure where to start, our team at Busy Bee Media can help. We specialize in Dallas technical SEO and can help you audit your website, fix errors, and improve your website’s speed. Contact us today to learn more.
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