Technical SEO

Cleveland Technical Search Engine Optimization

If you have or are exploring a digital marketing campaign for your company, you likely know that search engine optimization is crucial to your success. Search engine optimization is the foundation for a successful online presence and can help your business to meet your growth and profit goals. 

What many people don’t know is that search engine optimization is multifaceted. There are three main types of search engine optimization: on-page, off-page, and technical. Though the first two are commonly discussed, technical search engine optimization is often left behind, despite being essential to the success of the optimization efforts. 

Technical search engine optimization occurs behind the scenes, which is part of the reason that it is frequently overlooked. However, the technical side of this process is essential if you want other search engine optimization efforts to work. These efforts are trying to communicate information with search engine algorithms. However, technical search engine optimization is what facilitates this communication. Without the latter, the former has no hope of succeeding. 

You can think of on and off-page search engine optimization as the message and technical search engine optimization as the phone. If the phone doesn’t work right, the message can’t get through, no matter how well it has been typed. 

How to Improve Cleveland Technical Search Engine Optimization

If you own or operate a business in the Cleveland area, your technical search engine optimization must work. This allows you to remain competitive in our fast-paced urban environment. There are many ways to improve your technical search engine optimization, including: 

  • Do Not Repeat Content - Though algorithms are incredible pieces of technology, they can still get confused. Repeating content often leads to confusion and faulty navigation, which can cause errors and lead users to look for a different site.

  • Use an XML Sitemap - These features can help users to find different parts of your website easily, even if your website design doesn't make certain things obvious. Algorithms know that XML sitemaps make websites convenient for users and will rank you higher if you have one. When users can easily find what they need, they stay on your website and interact with your interface. 

  • Optimize for Several Platforms - Your Cleveland technical search engine optimization should be implemented for desktop and mobile versions alike. Many people use mobile devices to do searches, but desktops and laptops are also still popular. You need to optimize for both if you want to remain competitive. 

  • Use Accelerated Mobile Pages or AMPs - An AMP removes certain parts of your standard website when a user is viewing the website via a mobile device. This reduced clutter makes the site easier to use on the phone, which can help users to find what they need. The site will also load quickly, which benefits your ranking. 

  • Consider Load Speed - Your website's load speed is now a consideration in search engine ranking. If you have large content that takes a long time to load fully, it slows down your overall speed and tanks your search engine ranking. Google's Core Web Vitals were implemented throughout 2021, and all deal with loading speeds. If your speed does not fit within the new standards, you won't be able to rank highly. 

  • Consider an SSL or Secure Sockets Layer - This is a security feature that shows users that their personal information is protected while they are on a site. This is often indicated with a lock symbol near the URL. If your site has an SSL, it will put users at ease and give them additional reasons to remain on your site. 

  • Focus on User Experience - Technical search engine optimization and user experience often go together. When you optimize your site’s behind-the-scenes content, it helps the overall site become more usable. When a site is user-friendly and intuitive to visit, more users will stay on your site after they’ve clicked on it. These increase ranking and help your website to thrive. 

Our team at Busy Bee Media can help you with technical search engine optimization and other important aspects of digital design. We have been working in this industry for decades, and we have a thorough understanding of all the tools and strategies that make a website successful. When you work with us, we can create a website that meets your goals, is scalable to fit your needs, and benefits your company overall.

For more information about how our team can help build and maintain your online platforms, contact Busy Bee Media online today.

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