Cleveland Search Engine Optimization

Running a business is much different than it was a decade ago. Where in-person and brick-and-mortar stores used to be key, digital platforms now dominate every industry. Your company's website and social media accounts now act as your first impression and the face of your business. It is extremely important to devote time, attention, and funding to this area of your company. 

However, it is not enough to simply have a website and social media presence. You must also use online or digital marketing to boost your customer base and increase traffic. The key to a successful digital marketing campaign is search engine optimization. This is the heart of digital marketing and acts as a foundation for all other digital marketing efforts. For your Ohio business to succeed, you need high-quality Cleveland search engine optimization services.

Search Engine Optimization Basics

When investing in Cleveland search engine optimization services, it is important to understand what they are and how they work. This understanding increases your confidence in your digital marketing efforts and helps to increase the efficacy of your campaigns.

When most people search for something online, they choose the first or second result that appears on the search engine results page (SERP). This means that if your website does not appear toward the top of a SERP, you are unlikely to gain the business of people searching for your products or services. Therefore, the goal of all search engine optimization efforts is to get your website to appear at the top of search engine results pages. 

To appear at the top of a SERP, you need to communicate with the search engine algorithms to show them that you have information that people want. There are many ways to do this, all of which fall under the umbrella of search engine optimization. All search engine optimization strategies can be divided into three main categories. These are: 

1. On-Page Search Engine Optimization - This category handles what is directly on your website. When your website has high-quality content, keywords, common searches, etc., it communicates to search engines that you have what people are searching for. Search engines are not interpretive, but rather they match the words and phrases in your content with a search. Getting a higher match rate is the goal of on-page search engine optimization.

2. Off-Page Search Engine Optimization - Off-page search engine optimization deals with your relationship with other sites, mostly through link building. When another site links to your site, it tells the search engine algorithm that you are such an authority figure on a topic that other sites link to you to prove their point. This indicates to the search engine that you should appear higher on a SERP because you are an expert. 

3. Technical Search Engine Optimization - This category of search engine optimization happens behind the scenes within your website's code. Search engines need to be able to sift through your website content to find whether you are a good match for a search; this is called crawling. Your technical search engine optimization allows search engines to effectively crawl through your website to see what you have. If your technical search engine optimization is not functioning, your other efforts will be ineffective. 

Local Cleveland Search Engine Optimization

Local search engine optimization is important for many small and locally owned businesses. In fact, many industries benefit from local search engine optimization because they do not operate outside of their home location. For example, if you run a cleaning company in Cleveland, it would be worthless for your search engine optimization to get your website traffic from New York. You wouldn’t travel all the way to New York to do a job, so there is no reason to attract clients from there. 

Local search engine optimization lets you focus on your service area. Adding certain keywords that focus on a small area can help you to pull in clients from your specific area. Many local businesses attract customers via Google Maps, Google My Business, and similar platforms.

Of course, not all businesses benefit from local search engine optimization. Local search engine optimization may not be part of your strategy if you are trying to grow your boutique clothing business to be a national store. 

Trust Busy Bee Media for Cleveland Search Engine Optimization

Our team at Busy Bee Media has decades of experience in search engine optimization and digital marketing services. With our help, you can create a digital marketing campaign that is effective for your company’s unique goals.

For more information, contact Busy Bee Media online today.