Pay Per Click Marketing

Cleveland Pay-Per-Click Marketing

When developing search engine optimization (SEO) strategies that achieve rapid and consistent results, there are many possible angles to take. Adding high-quality content, targeting and implementing the right keywords, and incorporating highly usable design features can all contribute to your website’s ranking in search engine results. And as an entrepreneur, you only have so much time and energy to devote to SEO.

Understanding SEO is a great first step for anyone who works online, but good SEO alone is often not enough to develop a truly effective online presence. Implementing pay-per-click (PPC) advertising as a regular aspect of your digital marketing can be an effective way to improve your placement on search engine results pages (SERPs) while you wait for your long-term SEO strategy to come to fruition. One great thing about paid advertising is that it works pretty much instantly, whereas beefing up your website’s SEO game might require weeks or months of patience before you start to see organic improvements in search engine rankings. 

Putting aside some of your operational budget for Cleveland pay-per-click marketing strategies is not a sign that you’re giving up on SEO or that you don’t believe you can organically reach an audience through high-quality content. A marketing plan that leverages organic SEO, great writing, and paid placements all together in a balanced way is going to offer a robust and multi-faceted approach to digital marketing that can lead to both short- and long-term results.

In a crowded urban market like Cleveland, using more of your marketing budget for paid advertisements during the early years can create a great “jump start” effect for a brand-new business faced with the daunting challenge of building its search engine rank from the ground up. By paying for good positioning on search engine results pages, you allow your brand to compete alongside major competitors.

How Does PPC Marketing Work?

PPC — or pay-per-click marketing — is a type of internet advertising that works pretty much exactly how it sounds. When somebody clicks the ad and goes to your website, you pay a small fee to the search engine you’re advertising on. Prices are set through a sort of bidding process, wherein you tell a search engine how much you’re willing to pay to have your website advertised when somebody searches a certain keyword. 

PPC links will appear at the very top of many Google searches. These results are marked by the word “Ad” but are otherwise pretty much indistinguishable from legitimate search results. The “Ad” label means the linked website had to pay for that highly desirable digital real estate atop the results page. While these are indeed paid ads, Google’s search technology does a great job of serving these keyword-based ads to the correct audiences. That practice maximizes the value of PPC over more traditional online advertising like static paid links or banner placements.

Why Use PPC?

SEO and PPC are essentially two tactics for achieving the same result — getting search engine users to go to your website. This does not mean they are mutually exclusive or competing concepts, however. Many of the most successful digital marketing campaigns are those that strike the correct balance between great search engine optimized content and intelligent use of PPC and other paid placements. Even if you prefer to focus on organically improving your search results through good SEO, pay-per-click listings can be extremely useful as a short-term boost for new businesses or those struggling with search engine placements due to unexpected changes in the market.

One edge PPC has over purely SEO-based strategies is that PPC advertising campaigns can also be applied to visual ads. If you have a great banner ad, awesome video content, or eye-catching branding elements that you want to showcase, you can use PPC strategies to get this content onto customers’ screens.

Launch Your Successful Cleveland Pay-Per-Click Marketing Campaign Today

If you are ready to create an effective Cleveland pay-per-click marketing campaign to dominate the area’s market, Busy Bee Media is ready to assist. With our years of experience and access to cutting-edge data tools, we can take the stress and mystery out of designing, deploying, and bidding on your organization’s PPC campaign. Contact us online for help today.

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