Frequently Asked Questions

Q: How Much Do Boston SEO Services Cost?

A: The services we offer in Boston vary based on the needs of your business and the scope of the project. However, some typical services may include monthly website maintenance and optimization, content creation, link building, keyword research, SEO audits, and on-page optimization. Prices vary depending on the size and scope of the project and can range from a few hundred dollars per month for small businesses to several thousand for larger organizations. We also offer customized packages that are tailored to meet your specific needs. Contact us to discuss your individual requirements and receive a free, no-obligation quote.

Q: What Is SEO?

A: SEO, or search engine optimization, describes the tools marketers use to help websites rank on search engine result pages – the SERPs. Essentially, it means making a website full of relevant, up-to-date information and strategic keywords and phrases. These allow it to be more easily indexed and crawled by search engines like Google. When people look to Google for something, SEO can help your Boston business be the answer. The longer users stay on your site, the better it will perform. This will increase your website’s trustworthiness with customers and with search engines.

Q: How Can SEO Be Improved for Marketing Needs?

A: Search engine optimization is a crucial tool for marketing your business. Crafting content to catch the eye of search engines and, therefore, customers, is one piece of how SEO works. The higher your website ranks on the results page, the more traffic and clicks you receive. And, of course, the higher the traffic, the more potential customers and leads your Boston business receives.

Q: What Is PPC Advertising, and How Does It Help?

A: PPC, or pay-per-click advertising, means you only pay for the ad when someone clicks on it, essentially buying visits to your site. This can be a good way to get to the top of the search engine results page quickly as you wait for SEO on your website to work organically. Being able to target prospects based on their search queries and other factors, PPC can be an effective way to reach your desired audience. PPC also provides a more measurable return on investment (ROI) than traditional marketing efforts. Finally, PPC campaigns are fairly simple to set up and manage.

Q: What’s the Difference Between Local SEO and Traditional SEO?

If you have experience with SEO, you may be unsure how local SEO is different. Local SEO is about narrowing down your target audience to local customers. Instead of competing with the entire industry, you’re focusing on one small area, say a city or a state, and only competing with similar services and companies in that area. For those in home service or professional service industries, leveraging local SEO is crucial to growing your business.

Comparatively, traditional SEO reaches for that much larger market and matches with relevant content regardless of the location of the user or your business. This can bring a wider reach, but it can also bury small businesses that operate from a smaller local area. Traditional SEO is more effective for companies that already operate nationally or internationally.

Q: Which of These Services Will Work Best for My Business?

A: No business’s marketing plan should look like another. When you work with our team, we develop a strategy specific to your industry, your goals, and what makes you different from the competition. 

Q: Do You Have Contracts? What Are Their Terms?

A: Busy Bee Media does offer contracts, and we generally limit them to yearly commitments. This allows you to look back on our year’s work of digital marketing for you and gives you the opportunity to adjust and include the services you think would be beneficial. Contact your Boston Busy Bee Media team today to find out more.

Q: What Can I Do to Help My SEO Efforts?

A: Even with the help of professional digital marketing, there are still things you can do as a business owner to nurture your SEO. You can start by claiming and verifying local listings with search engines and other directories like Yelp, Bing, and Google My Business. You can also update your website regularly with fresh content — blog posts, videos, and more — to keep search engines crawling for your content. Finally, don’t forget the basics of SEO: focus on keyword optimization and link building to ensure you stay on top of search engine results.