After the busy holiday buying season, January and February can feel like a bit of a letdown. No matter what your industry, you’ve probably noticed that the post-holiday months can be on the slow side when it comes to new business and repeat business alike. However, this doesn’t have to be the case! Use these marketing tips to avoid sales drops and keep your business humming through the winter months.
Post-Holiday Savings Events
Consider adding coupons or promotions for savings on services and products after the New Year. You could include coupons with holiday purchases, or simply begin a new promotion focused on New Years’ Resolutions or New-Year-new-you concepts. Consumers are likely receiving bills from the holiday spending period and will be on the hunt for cost saving measures this month and next.
Many companies choose to thank their customers at the end of the year, often in conjunction with pre-existing holiday specials. Why not thank your current customers for a successful year and look to the year ahead during a time when business is typically a bit slower? Retargeting customers that may no longer be searching for your service or products is an excellent way to remind them you’re still here.
Amp up Your Social Media
Your business should already have a social media presence – if it doesn’t, now is the time to get one. Your social media page should include plenty of photos and text updates so viewers know it’s active and thriving, just like your business. In addition, videos are shared as much as 80% more than photos and text updates, so adding a cleverly designed video or two to your social media page is a good way to boost shares and viewership.
Begin a New Service or Launch a New Product
The new year is a great time to begin offering that new service or product you’ve been perfecting and adding buzz to your social media and website can help boost you through the post-holiday slow period.
Reach out to the professionals at Busy Bee for more information on how you can optimize the winter season!