One of the best ways to approach your marketing strategy is to create campaigns based on the changing seasons. Fall is full of reasons to celebrate, from Halloween and football to cooler temperatures and back-to-school. Here are a few ways you can leverage all fall has to offer as part of your autumn marketing campaign.
Think About Your Business
Most businesses are affected by the changing seasons. If you want to market seasonally, think about how fall impacts your business. Plumbers or roofers, for example, might see an uptick in business as homeowners prepare for winter. Establish specials for routine maintenance, create fall maintenance tips for your blog, or send emails inviting customers to schedule maintenance of their homes.
Your business model may fundamentally change for back-to-school, Halloween, Thanksgiving, or other holidays and events. Think about how your business may be affected and design your marketing strategy around those occasions.
Leverage User-Generated Content
Many businesses refer to fall as their shoulder season because it immediately precedes their holiday marketing efforts. Before the holiday rush begins may be a good time to look through your social media accounts and leverage user-generated content to drive your marketing efforts. Share user content on your own social media pages and add comments to spur the conversation. This not only builds trust with your current customer base, it also shows new prospects that you care about what your customers think. It’s a simple, yet effective marketing tool.
Promote or Sponsor a Local Event
Your town is likely full of fun seasonal activities that celebrate the best fall has to offer, whether it’s a community corn maze or a downtown fall festival. How can you get involved? Whether you sponsor a family event or simply show up to help out with its success, becoming involved in local town events can help increase your visibility. Don’t forget to promote your involvement on all your social channels!
The changing seasons present new marketing opportunities for all kinds of businesses. Knowing how to leverage the events the new season brings can establish brand loyalty or entice new customers. Try one of these tips to get a head start on sales this fall and before the holiday season.