Frequently Asked Questions
Search Engine Optimization “aka” SEO is a combination of strategies and techniques that helps ensure your website is found by users on the major search engines ie. Google, Yahoo & Bing. There are several factors that the search engines weigh to determine where your site is ranked within their directory.

There are 2 main factors that determine your search engine value and help ensure your search engine optimization success:

The first is your on-site SEO. This consists of having sound coding, correct website structure, relevant content, correctly used heading tags, meta tags as many other important factors.

The second is your off-site SEO. This includes ensuring your listings are correct across the internet, keeping and maintaining a good reputation & reviews as well as building links from relevant resources to your site.

The cost of SEO depends on several factors. No two businesses are the same and either are their websites and marketing goals. Some things we take into consideration when reviewing prices are; what market you are in, your competition and how much of the on-site work has been completed.

At Busy Bee Media we usually charge a one time start up fee. This fee includes a complete overhaul of your website including but not limited to; correcting technical aspects of the design of your site, url structure, content rewriting as well as making sure all on-site SEO is done thoroughly and correctly. For information on what we charge for SEO services please contact us for a free no obligation site analysis and SEO estimate.

On-site SEO is a term coined because it consists of how your website is optimized within the site itself. Their are several factors to consider when evaluating your on-site optimization including but not limited to; mobile friendliness, overall user experience, site speed, correct use of meta & heading tags, properly identifying images, internal linking structure, broken links, coding, etc. Having the correct on-site signals is the first step to any good SEO campaign.
Off-site SEO is what you do off-site in order to help enhance your visibility online. Some of the items you would include in your off-site optimization techniques would include; social signals, correcting local directory listings, removing old data from the web, reputation enhancement, review monitoring & collection, building quality links from relevant & trusted sources, etc. Off-site optimization is important to continued online success.

A lot of people swear this is the #1 most important part of your SEO campaign. At Busy Bee Media we feel your on-site & off-site SEO combined is the only way to enhance user experience, generate higher rankings and in turn generate more revenue.

This has been a long fought battle between SEO based & PPC based companies forever. The fact is each has it’s purpose, and both need to be incorporated into an online marketing campaign.

SEO is good because you pay a monthly fee instead of a cost per click. The fee is usually a lot lower cost than to have the same positions on a PPC campaign. The downside to SEO is the fact that it takes time to garner the rankings you are looking for, however once they are achieved you will see your traffic continually grow month after month.

Unlike SEO, PPC is good to help generate business right off the bat. You create your account, create ad groups, ads, keywords, etc and you can start getting calls right away. Sometimes budgets play a role in only being able to afford one or the other. If that is the case it is best to talk with a professional internet marketing consultant in order to decide which service would best fit your budget and your companies needs.

Be found by customers!
Don’t lose out to competitors

Customers are looking for a business like yours online everyday in your local market. Can they find you or are they finding your competitors? With the search engines being the main place people are searching for a local business it is nearly impossible to be successful without a good internet marketing program in place detailing your company.

Customers are searching for reviews, services, locations and phone numbers. If you have several negative reviews, have incorrect data across the web or worse yet cannot be found online at all when someone searches for your type of business, you are losing out on customers, while helping your competition.

Frequently Asked Questions
Pay Per Click “aka” PPC is where you pay each time someone clicks on your ad. PPC marketing is a great option for both new and established businesses and should be incorporated into all of your onlin emarketing activity.

The way it works is you would create an account. Once your account is created you create adgroups, ads and select keyword you want your ads to come up under. Unlike an SEO campaign, once your campaign is approved you can start recieving calls and generating leads immediately. Also unlike SEO you are charged everytime someone clicks on your ads regardless of their intent to purchase any of your product or service offerings.

In order to run a successful PPC campaign you need to ensure you optimize the campaign to maximize the opportunity to generate business. This sort of product, like SEO, needs to be managed and optimized constantly in order to reduce costs, increase visibility and increase your companies ROI.

PPC management companies can charge a flat rate, but most comonly a % of overall spend is what the cost usually amounts to. We have seen these charges range anywhere from 25%-50+% on a monthly basis. Another words if your monthly PPC budget is $5,000 you can expect to pay Havsomewhere in the ballpark of $1250 and the rates increase from there.

Things to consider, and this is a very important consideration. Having a qualified and knowledgable company managing your PPC campaign can actually save you money (depending on monthly spend). It is very esy to waste a lot of money, really fast when engaging in a PPC campaign, if you are not versed on reducing waste and maximizing conversions. As a Google Partner we understand what needs to be done to help reduce the cost and increase the conversion and call rates of new and already established campaigns. If you are looking for more information about PPC Management please contact us today for a free no obligation review.

No. While they both function as a medium to help increase your web traffic, user engagement & bottom line, these are two completely different product types. Each one serves a different purpose, but including both into your internet marketing can help generate the best results. You can find some of those differences labled below.

1) PPC is a budget driven campaign. You pay each time a user clicks on your ad and once your budget is depleted for the day your ads cease to run until the next scheduled day. SEO on the other hand is a monthly based product. You pay an SEO cost on a monthly basis. Whether you have 1 visit or 100,000 the cost is always the same.

2) Ad positioning is different in PPC comparred to SEO. PPC you will find highlighted on top and to the side of the “organic search results”. SEO is positioned on both the maps and below the maps on the search engine results page.

3) PPC runs on networks and display sources you designate unlike SEO. PPC does not include deletion and correction of incorrect data across the web like SEO will.

4) PPC Gives you instant access to potential customers. SEO takes time to implement to get new potential customer views.

There are a ton of differences between SEO & PPC if you would like more help understanding what PPC or SEO can do for the growth of your business and what the complete differences are between the two products, please contact us today.

A landing page is a page designed for a specific product or service you advertise within your ad campaign. A landing page helps ensure a great user experience which in turn helps capture more business for your company. In essence what a landing page is a page created to help direct a “interested customer” to either contact you or fill out a specific form.

The two most common landing page types are:

1) Clickthrough pages – Pages that warm up your customer to engage more with your company and drive them through your buying funnel.

2) Lead Generation pages – These pages direct the customer to contact you directly or directs them to fill out a form to capture the data of a potential customer.

As a company we feel landing pages are an important part of any campaign both PPC and SEO. The reason being is the landing page targets exactly what the customer was looking for. This helps increase conversion rates and increases your bottom line. Is it required for a PPC campaign? Does a car need an engine to run? If we are in charge of managing your campaign, we are responsible to generate conversions and improve your ROI so yes, we feel it is required for your campaign to be successful.
Maximize your results
PPC Optimization Management

Pay per click marketing can be a very beneficial marketing avenue for your business, but if it is done incorrectly or not monitored and optimizeD continually your PPC campaign can become more of a business expense than an area where your business can reap rewards of a great ROI. You don’t have to lose money in marketing your business, not anymore!

With a properly set up, optimized and monitored campaign you will reap the rewards of the experience and dedication your PPC marketing expert can provide. From setting up landing pages & optimal scheduling to tracking keywords and optimizing ads we can increase your conversion rates while reducing your costs.

01/24/2016
     
I've worked with them for over 5 years. They're skilled internet marketers that make the phone ring.
12/18/2015
     
We have been working with Busy Bee for over two years now. They have really enhanced our online presence compared with our previous vendor. Awesome to work...
08/26/2015
     
I have been working with Busy Bee Media for more than 5 years and have tested their knowledge, their process and continue to challenge. This company has...
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