LOCAL & AFFORDABLE INTERNET MARKETING

Pay Per Click “aka” PPC is where you pay each time someone clicks on your ad. PPC marketing is a great option for both new and established businesses and should be incorporated into all of your onlin emarketing activity.

The way it works is you would create an account. Once your account is created you create adgroups, ads and select keyword you want your ads to come up under. Unlike an SEO campaign, once your campaign is approved you can start recieving calls and generating leads immediately. Also unlike SEO you are charged everytime someone clicks on your ads regardless of their intent to purchase any of your product or service offerings.

In order to run a successful PPC campaign you need to ensure you optimize the campaign to maximize the opportunity to generate business. This sort of product, like SEO, needs to be managed and optimized constantly in order to reduce costs, increase visibility and increase your companies ROI.

PPC management companies can charge a flat rate, but most comonly a % of overall spend is what the cost usually amounts to. We have seen these charges range anywhere from 25%-50+% on a monthly basis. Another words if your monthly PPC budget is $5,000 you can expect to pay Havsomewhere in the ballpark of $1250 and the rates increase from there.

Things to consider, and this is a very important consideration. Having a qualified and knowledgable company managing your PPC campaign can actually save you money (depending on monthly spend). It is very esy to waste a lot of money, really fast when engaging in a PPC campaign, if you are not versed on reducing waste and maximizing conversions. As a Google Partner we understand what needs to be done to help reduce the cost and increase the conversion and call rates of new and already established campaigns. If you are looking for more information about PPC Management please contact us today for a free no obligation review.

No. While they both function as a medium to help increase your web traffic, user engagement & bottom line, these are two completely different product types. Each one serves a different purpose, but including both into your internet marketing can help generate the best results. You can find some of those differences labled below.

1) PPC is a budget driven campaign. You pay each time a user clicks on your ad and once your budget is depleted for the day your ads cease to run until the next scheduled day. SEO on the other hand is a monthly based product. You pay an SEO cost on a monthly basis. Whether you have 1 visit or 100,000 the cost is always the same.

2) Ad positioning is different in PPC comparred to SEO. PPC you will find highlighted on top and to the side of the “organic search results”. SEO is positioned on both the maps and below the maps on the search engine results page.

3) PPC runs on networks and display sources you designate unlike SEO. PPC does not include deletion and correction of incorrect data across the web like SEO will.

4) PPC Gives you instant access to potential customers. SEO takes time to implement to get new potential customer views.

There are a ton of differences between SEO & PPC if you would like more help understanding what PPC or SEO can do for the growth of your business and what the complete differences are between the two products, please contact us today.

A landing page is a page designed for a specific product or service you advertise within your ad campaign. A landing page helps ensure a great user experience which in turn helps capture more business for your company. In essence what a landing page is a page created to help direct a “interested customer” to either contact you or fill out a specific form.

The two most common landing page types are:

1) Clickthrough pages – Pages that warm up your customer to engage more with your company and drive them through your buying funnel.

2) Lead Generation pages – These pages direct the customer to contact you directly or directs them to fill out a form to capture the data of a potential customer.

As a company we feel landing pages are an important part of any campaign both PPC and SEO. The reason being is the landing page targets exactly what the customer was looking for. This helps increase conversion rates and increases your bottom line. Is it required for a PPC campaign? Does a car need an engine to run? If we are in charge of managing your campaign, we are responsible to generate conversions and improve your ROI so yes, we feel it is required for your campaign to be successful.